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Simple, home made videos are often more persuasive than glossy Hollywood imitations. But what you definitely need is to stand out from the crowd.
Given the rapidly growing popularity of online video, successful 'home made' certainly does not mean that these videos should be of poor quality, that they don't need to be thought through, and that they don't need at least a concept or an outline script.
Of course, they need these things. But from a technical point of view, things could not be easier and cheaper. And this trend will continue.
We've already seen that barriers to entry to the online video market are so low that they virtually disappear. The infrastructure (uploading, streaming, conversion and hosting) takes care of technically challenging network problems. Associated costs amount to nothing more than your monthly broadband subscription or mobile (smart phone or tablet) contract.
The same trend rules in both hardware and software markets. Simple camcorders like the Kodak Play Touch (regrettably, the Flip and Kodak zi8 have been discontinued), the video camera of your smart phone, iPod Touch, iPad 2 or other tablets and some very basic video editing software will definitely do a more than adequate job.
Technically, using these cameras is nothing more than a push button operation. There is also plenty of free software that will help create videos of all types.
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