Online Marketing System Resale Rights Ebook

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Getting incoming links from relevant sites can result in more traffic for you. Obviously visitors to the other site might click your link if they are interested, but there’s more to it than that. Inbound links are quite important to your positioning in the search engines.

Link popularity is a major factor in the algorithms of many search engines. If your page is optimized for the same keywords as a page on another website, and keyword usage is exactly the same, the site with the most incoming links will usually get a higher ranking. So link building should be high on a webmaster’s list of priorities.

One way to go about getting relevant links is through link exchanges. You simply find other websites that are related to yours and ask the owner if he would like to link to your site in exchange for the same from you. Blogs and information sites are good places to start.

If you’re a member of any online forums, you could also add a link to your signature on them. While forum-goers and owners do not take kindly to blatant advertising, it’s usually perfectly acceptable to have links to your website in your signature. You could also add links to your profile on social networking sites. We’ll discuss both of these in more detail in the next section.

It’s also possible to buy text links, but be forewarned that this strategy could backfire. Certain search engines (particularly Google) frown upon this practice and sometimes discredit links that appear to have been paid for. While paid links can still be beneficial to your rankings, they are becoming increasingly like any other form of paid advertising. If you choose to go this route, try to buy your links from sites that also have the potential to send you click-through traffic.

Getting inbound links takes some work, but in most cases, the links themselves do not cost a dime. The right kinds of links can bring traffic to your website for years to come, both from click-throughs and by way of higher rankings in the search engines.

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