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Every business needs a unique selling point if they hope to be successful. Your unique selling point is something you offer that absolutely no one else offers.
Your USP should be something that really makes you stand out amongst your competitors. It should be either unique to you, if at all possible. This could be almost anything, but ideally it should be related to the market you're looking to work in.Let's look at some examples of USPs for freelance writers.
College degrees, especially in certain areas. For example, if you have a degree in nursing, this would be extremely helpful to people who need medical articles written!
Professional experience. If you are a former veterinarian, you have a distinct advantage for someone who is looking to have pet care articles written.
Journalism experience. If you have written for newspapers or magazines, this could set you apart. This would be especially helpful if, for example, you wrote full-time for a gardening magazine for ten years and someone was looking for gardening articles.
Bilingual. If you write fluently in more than one language, this could be a huge selling point! Many people need articles in other languages, but it can be very difficult to find someone who is fluent enough in both English and the other language to perform such a task.
Affiliations. If you are affiliated with a certain group, you could have a very good advantage when it comes to writing articles for others in that group.
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