Online Home Business Playbook Resale Rights Ebook

Ebook Sample Content Preview:

Having your own easy to customize and update website means that you can operate your business with yourself, instead of any one company, as the center and hub. At the same time, it allows you to keep your activities focused and separate so that you don’t confuse prospects and team mates.

Using your website as “Home Base” for your networking business makes it easy to brand around the trust you build with the individuals within the various opportunities you may work with over the years. It will allow you to generate leads that aren’t specific to any particular opportunity, so that you can help the individuals you resonate with find an area in which they might be most successful. It will allow you to create additional income opportunities for your business through the individuals searching for helpful tools, tips and training.

Of course, this would be true of any website platform that you find through your webhost or even another network marketing company. It’s important, then, to discuss why WordPress will be a good alternative for as long as you’re involved in the network marketing industry.

Why WordPress

One of the most attractive features about the WordPress platform is that it’s free to use. Some marketers use the free hosted platforms that WordPress provides through its Wordpress.com site. This platform, since its hosting is free and shared by millions world-wide, is somewhat limiting in what you’d be able to do to customize the look and function.

However, if you’re willing and able to invest in your own hosting, you’ll be able to use free software to build out your website platform. WordPress actually maintains the platform through its centrally located hub, sending updates to users to keep your sites safe from spammers, hackers and identity thieves. Instead of saying it is “free,” it is probably more accurate to call WordPress an open sourced platform. This means that programmers with the source code can design different looks (themes) and functionality (plugins) for users that have specific goals and problems. These developers are able to create a wide range of applications to the platform that they can either give away, sell or provide lead generation versions (lite versions and pro

So, developers are constantly solving the problems that individuals have, so that just about anything that you need a website to do has already been provided or can be developed. Doing a simple Google, Bing or Yahoo search for WordPress themes or WordPress plugins will yield millions of results. In most cases, WordPress will not require that the person who is updating the site know or understand any coding.

If a user can write, type and operate a mouse, this is more than enough skill required to operate a WordPress site successfully. A user that already has learned such skills as creating hyperlinks, using font effects and placing images will find that they’re able to control a great deal of the activity of the site. Due to the nature of available functionality and ease of use and its basic free cost, you have a platform that’s flexible enough to handle the dynamic nature of your personal and business relationships in the industry.

Using WordPress to Create Your Unique Brand

When you decide to ask someone to check out your new or existing opportunity, you want to have built some level of trust with the person prior to doing so, if at all possible. You want the person to have found you, read about you, listened to your training, your philosophy and your values before they join your team. This will often set you apart from others in the industry and even within the same opportunity. This is made easy when you have an existing website that you can direct people to or that they can find themselves through a search engine or social

Your WordPress site can help you to communicate this brand consistently.

• Use WordPress pages to continually craft the way that you want your team to do business.
• Use WordPress posts to demonstrate this through updates on:
• Your training
• Your team’s successes
• Your awards
• Use WordPress media uploads to post links to multimedia content from platforms like iTunes and YouTube.
• Use the comment area to be transparent in your interactions with team members, leaders and prospects.
• Posts photos that reinforce the things your team is doing to achieve success.

With WordPress you have the flexibility of making this kind of content opportunity specific or usable for all opportunities you’re involved in. Your WordPress site should display without you having to state it, why someone should join you over any other opportunity. This can work to weed out those that join strictly on the basis of price of the entry fee, monthly fee or special fees.

Ultimately, you want people to have seen enough of what you’re about to know if they’re willing to work to your standards. You also want to have it in writing exactly what your expectations are so that you can direct everyone that becomes part of your organization to read it. When changes must be made, you can do so in seconds rather than waiting for an “assistant” or outsourcer. Having this information available about you and the way you do business can be the difference between having congruent team members or not having them.

Using WordPress to Create Additional Income

Because you will be inviting both prospects and customers to your website for basic information, team information and for updates you will have a captive audience the longer that you stay involved in network marketing. That means that you will have a built-in source of traffic to your website, even if you do nothing with SEO, social media or paid advertising. Not everyone that comes to your website will be ready to join your opportunity.

However, they’re obviously on your site because they’re interested in generating more income, whether online or offline. You can and should use your WordPress site to make tools and training available to them that will help them to develop as an entrepreneur. These can be tools and training that you have personally created, or they can be hand picked options that you can attest that will help them.

You can use some of the built-in features of WordPress to remind your site visitors of these options when they visit the page. Use WordPress widgets to allow website visitors to see options in the sidebar regardless of what page they may visit. Use WordPress posts to tell your visitors about new tools and training (created by others) that you believe will be helpful to them by providing them your affiliate link to buy them.

Use the easy to edit feature to add in a YouTube video with a demo of how the software can be used to help them to accomplish specific goals. Add photos and illustrations to the post that show the site visitors exactly how they can benefit quickly. Use the text field to update with additional bonuses until you find that your visitors are buying the product that you are promoting. Use WordPress pages in the very same way to give site visitors advice on what they need for success in network marketing. Do you have a list of books that you can sell…whether you wrote them or you have an Amazon affiliate link for those that others wrote? Do you have a growing list of recommended resources on tools and infrastructure such as:

• License: Resell Rights
• Category:Ebooks
• Tags:2017 Ebooks Resale Rights