Online Customer Engagement Give Away Rights Ebook

Ebook Sample Content Preview:

The Value of Likes and Shares in Engaging Your Customer

Engaging your customers online is an important undertaking of every business and one of those ways is to engage them through social media. The social response is a way for your customers and potential customers to weigh in on what is being said on social media.

When a follower likes your content it generally means they have read it and they found it interesting or agreed with it. For the most part if a person, likes something it means it didn't offend them. A like is similar to a 'thumbs up.' If they share your content then generally it means that they see it as having some value to others.

If you earn a comment, you need to realize this takes the most amount of effort so it is apparent that you have successfully achieved a high level of engagement and that is what your goal should be. To know that you are engaging with your customers online in an effective manner, you want to see them leaving comments on your posts. If day after day your posts get little engagement then you need to consider what you can do to change the situation, because it is apparent that you are not successfully engaging.

Of course, results you can measure relate to why you are on social media to begin with. If you are there just to raise your brand's awareness than you will likely have to accept getting likes and shares and little more. However, if you are there to engage with your followers or connections then you will want to create a two way conversation as much as possible.

You need to recognize that the more you can create these two way conversations and engage with your customers and followers the more interested they will be in visiting your pages and seeing what's new and exciting in your company world and what new products/services you might have to offer.

Generating this kind of interest is good for business. It takes little effort to click a like button and really not even read what's in front of you. It takes much more effort to engage on a post and that means your followers are actually paying attention to what you have to say and they find it valuable enough to have a conversation about. That's true customer engagement online and that's what is going to grow your business and improve brand recognition.

How to Engage Your Customers With Holiday Marketing

It seems there's always a holiday around the corner. When it comes to online marketing no longer, do we wait for Black Friday to send our online marketing into overdrive? Instead, we now address the holidays as they arrive. In fact, smart businesses think about starting their marketing kick offs earlier rather than late.

At one point, we recognized the main holidays like Christmas, New Years, Easter, etc. Now we recognize many holiday (as far as marketing goes) including Black Friday, Halloween, Martin Luther King Day, etc. It seems retailers from all walks have learned that holiday marketing can be extremely beneficial to them.

Let's look at Halloween as an example. When you are planning your Halloween campaign consider this, 71.5 percent of all adults plan to celebrate or participate in some kind of Halloween activity. There is no specific demographic that is more likely to participate than another. This would indicate that no matter what demographic you serve you can benefit from running a marketing campaign through Halloween. This is one example of how knowing the stats for a particular holiday can be beneficial in helping you decide whether to run a campaign. Generally speaking, if you ignore a holiday you will be missing out on a marketing opportunity and a way to engage your customers.

How to Engage Your Customers With Holidays

Have a loyalty program where holidays build additional bonus points. You can even run a separate loyalty program from just holidays if you want. Always test the waters first. See how receptive your customers are to a loyalty program. Try to design one specific to your brand and your customer needs. Your options truly are endless.

Offer free giveaways with purchases on holidays or create mystery packs that you sell on holidays.

You can use this in many ways to participate in the festivities of the holiday season. Don't be afraid to be extremely creative with your giveaways and try to tie them to the holiday.

A holiday is an excellent time to give your site a facelift. Work with your website designer to make small holiday related changes to your pages. You can have a lot of fun to this! You might even be able to make the changes yourself depending on your skills or how much access you have to your site.

This is an excellent time to reach out to your customers and engage them. You can combine your marketing for that period with the holiday. Include social media and email campaigns. Let your customers know that you love to celebrate these special times.

Learning how to engage your customers by incorporating holiday celebrations is a skill you won't want to miss out on.

Online Customer Engagement Means You Need Insight on Your Customers

If you think about it, the customers that have purchased from you are special. You have their money -they liked what you had to say and offer and so they made a purchase. These customers now have their own unique perspective on customer engagement with your company, from finding your company online, to comparing you to the competition, and deciding to buy from you. What happens after that? Your company might reward them, simply re-sell to them, or maybe even ignore them.

The first thing you need to understand is how they see you based on their experience with your company. This means you need to harness the insights you have on your existing customers and these insights could help you do a much better job of generating sales.

There are numerous ways that you can generate customer insight. However, you should incorporate some of it into the day-to-day operation of your business. Other components can be carried out during key periods throughout the year. It's a good idea to ask questions around their satisfaction with their purchase, how their online customer experience was, what it was like to deal with your company from an outside perspective, did you meet your customers requirements and expectations, etc.

• File Size:565 KB
• License: Giveaway Rights
• Tags:2015 Ebooks Give Away Rights