Online Business Tools For Marketers PLR Ebook

Ebook Sample Content Preview:

HOW TO EVALUATE ONLINE BUSINESS TOOLS FOR MARKETERS

There are myriads of online tools out there for marketers, but that doesn't mean that they are all worth using. In order to figure out what tools would be the best to include in a short report, it's important to understand what kinds of tools marketers want, what features work best online and why, how expensive a tool is, and how well it works to accomplish a marketing goal. Going by these conditions, we've included some online marketing tools that we think every online marketer to should include in their toolbox, and we've offered you an evaluation of that tool to convince you to add it. But, first let's discuss the criteria more indepth, to give you an idea of what we think makes a useful and worthwhile marketing tool.

WHAT KIND OF TOOLS INTERNET MARKETERS WANT

If you are an Internet marketer, you know that what you are looking for is something to reduce your workload to help you create the following to your website and Internet offerings:

Traffic

The number one thing any Internet marketer wants to achieve online is a good traffic count. Without traffic, there are no customers. Without customers, there are no sales. So, traffic has to be generated and any tool that helps a marketer automate that process is helpful. However, some go way beyond the “helpful” criteria to be actually POWERFUL traffic drivers. Those are the ones that you want to make sure to include in your tool kit. Some of these help you target demographics like a laser, others just get distributed in a fashion that drives traffic back to your site, regardless of demographic.

Income

Another thing that marketers want are tools that help them generate income, manage income streams, or reduce expenses. Along with these tools are things that can produce products online that can be sold, shopping cart tools, and any other sort of revenue specific tool.

Contact Management

So, you have the traffic and you got some sources of income out, but you don't know who is visiting your siteThat's because you need tools that help you harvest contacts and then market them via email or subscription campaigns. This is the mouth of your sales funnel and without these tools, you can end up doing a lot of marketing and never getting off the starting block to sales.

Promotion

Tools that promote an Internet marketers business are essential to good online marketing. The Internet may be filled with millions of people, but that doesn't mean your online exposure is sufficient to get the word out. Using tools that help you boost your exposure is one way that you can start creating an online image and brand yourself or your business.

Sound goodObviously, even limiting the toolbox to these criteria there are still plenty of other tools out there that can be fun to use and/or stimulate interest in your business. But, we'll also offer you some locations to check out tools being developed as they come off the assembly line, for those that want to move even further in adopting technologies for their websites.

WHAT FEATURES WORK BEST ONLINE

Since tools will be either online services or scripts, the best tools have the following features:

Easy To Use

No one wants to spend a ton of time trying to get the tool to work.

Solves A Customer's Problem

Any tool that gives better customer service, or provides a value-added feature to your customers is valuable to your business model.

Consistent Performance

Adopting a tool that works great one time and bombs another is a sure way to lose customers. Stick with established tools that have the bugs worked out of them already.

Simple Registration

A good online tool will either have a very curt registration opt-in, like an email, or none at all, if it's free.

Manages Multiple Users Efficiently

The idea is to attract tons of traffic, convert it to contacts, and start marketing it. If your tool does this, but performance drops off or you cannot keep up with multiple users efficiently, as an online marketer you might as well not use it.

Great Customer Support

Sometimes technical glitches can happen, even with the best of tools. You want to have a phone number, and AIM contact, or an email you can go to and send in a help support ticket to get your problems resolved.

Creates Excitement/Interest

A tool that creates buzz, excitement, fun and gets your users to participate in your website or offering is a great way to get noticed.

COST

Obviously, you don't want to spend a whole lot on tools and there are plenty of free tools out there. But, sometimes a little expense can be worth it if the benefits outweigh the costs.

GOAL METRICS

If you are like most Internet marketers, you start out without a plan, and quickly realize that if you start setting goals that you are more likely to achieve them. So, you start to set goals, and then you realize that tools would be a good idea to help you achieve those goals. Some of these tools, you will be able to tell how it helps you to achieve your marketing goals, and others will have an impact that may be hard to measure.

However, tools that do let you see right away how they impact your goals of traffic, income, contact management, and advertising are preferable to those that may or may not be having any impact. That way you know that the time, effort, and money you devote to implementing and using a tool is going to give you a sound return on your investment. But, that doesn't mean we've excluded tools that don't have clear metrics, as some things can be hard to quantify on the Internet. It just means it's always better to have some way to measure your success than just a gut feeling.

THE ONLINE TOOL BOX

In the interests of this short report, we're going to start listing the tools, evaluating them on our criteria, and giving you a link where you can go to access or buy them. We may not be able to put up your favorite tools, but it's a good start for anyone who is thinking about seriously competing online with other online vendors.

WEBCEO

This is a great all-around tool for webmasters and people who market online. It helps you to find keywords, see what your competitors are doing, and more importantly for this category, it helps you to automatically submit your pages to multiple search engines.

• License: Private Label Rights
• Category:Ebooks
• Tags:2017 Ebooks Private Label Rights