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Today, there are now a lot of people who own smart phones and internet-capable devices and more than 50% of them visit the internet from their mobile devices. In fact, the convenience that mobile devices provide will encourage more people to these devices within the next five years.
Since the website viewing platform has changed, it is important that your website can be read by different kinds of mobile devices. For this reason, web developers do not only need to worry about the browser compatibility of their websites but also the compatibility of their websites across all types of devices.
Launching a mobile marketing campaign involves the same steps when planning other internet marketing strategies. The first thing that you need to do is to determine your target audience as well as your goals. However, it is also very important that you take other considerations when planning this particular campaign. After all, internet mobile campaign is relatively newer than other existing internet marketing campaigns.
When planning for internet mobile marketing strategy, it is important that you use different types of media. In mobile marketing, there are different types of media that you can use and these include mobile websites, SMS marketing, mobile paid search, location-based marketing, mobile apps and QR codes. One of the most effective media used in internet marketing campaign is mobile apps.
The average cost of developing a mobile app is around $7,000 or more depending on the complexity of the application. Although apps are expensive, they are very effective internet mobile marketing strategy because they interact with clients. Thus if you want to launch your own mobile app to jumpstart your internet mobile marketing campaign, below are some of the things that you need to do.
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