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It is good to suggest numerous sites to pick up ideas, but at this stage the ideas are very general. It is essential to understand why people are seeking information that they are willing to pay for.
We have established that people who pay for information on the internet are generally looking for help. Now we need to know: “What kind of help do they need?”
As a general rule, most people who buy information on the internet are looking for guidance on ‘how to do’ something, whether it be something as mundane as how to tie a necktie, to something serious such as how to offset the worst and most painful effects of arthritis.
The most effective way of presenting information is to follow their line of reasoning, telling them how to do whatever it is they need to do. However, attempting to set up a membership site where you advise your members on how to lose weight is probably too generic and unfocused to be a success for several reasons.
Within the general ‘weight loss’ category, there are dozens of subcategories where people have specific problems or requirements.
For example, there are some people who are simply a few pounds overweight, but at the other end of the spectrum there are also people who are clinically obese. The requirements of these two groups are very different. If you try to include them both in the same membership site, you run the risk of supplying information to members that is too general to provide help to anyone.
People who suffer from eating disorders are generally categorized as having a ‘weight loss’ problem, but their needs are different from someone who just wants to shed a few pounds and get fit.
With your general area of interest in mind, narrow down the focus so that the information you provide to your members will be targeted to their specific requirements.
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