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Your friends and family know other friends and family who you do not know. You should make sure that your friends and family know all about your business and are willing to tell others about it. Chances are that unless your online business is pornography, most of your friends and family will be glad to help you with this endeavor.
A great deal of business is had by word of mouth. Think about it - when was the last time you needed some work done on your car or on your house? What did you do to find the person to do the work? Most people will turn to friends and family and ask them if they know anyone who does this type of work. There is no better marketing than viral marketing. Word of mouth does better than any other type of advertising. So it sure pays to get your friends and family in on the act.
Make sure that you talk to your friends and family about your business and explain to them exactly what services or products you provide for others. Be sure to tell them that you are successful in this business and how much others are enjoying what you have to offer. Friends and family are just like anyone else - more apt to proudly proclaim about a successful business than one that they think is a failing enterprise. Be sure that you give them your business cards and then ask them to do just as you do, and give your cards out to others who may be interested in your services.
Your friends and family will probably not be as diligent about giving out your cards and discussing your business as you are, but if you continue to talk about your business with them, without making it the central topic of every conversation that you have with them and never asking about them, they are more inclined to help you get customers. When they hear of someone who can use the services and products that you provide, they can give them your information or your card. This is how you can spread your marketing efforts.
You can even encourage customers that you have had in the past to do the same. One way to get others to listen to what you have to say is through testimonials from other customers. You can offer discounts to customers who bring in any business. You can even use this tactic on your friends and family as well. You can provide them with something for free in order to get them to better promote your business. Cable companies do this all the time by asking you to get friends and family to join up by offering you free cable for a month. You can use this same marketing tactic for your online business.
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