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Getting business offline isn’t as difficult as you may think. Many online marketers struggle because instead of the faceless dealings they have online they are suddenly dealing with real people in person.
You need to be aware of your pricing structure (see later) and target the companies that can afford to pay you want you want. Obviously you mustn’t over price yourself, but there is not point targeting tiny companies that will balk at paying thousands of dollars in fees.
It is important to understand the companies you are approaching to ensure that they have the cash flow to pay for your services. If they are not going to receive a benefit from your services that is significantly more than their costs then you are going to struggle to convince them to buy.
It is up to you to demonstrate the value of your proposition to them. They may know that the Internet is a “good thing” but they need to understand how it is good for them. This means giving them facts and figures so that they can understand how your services improves their business. The result of this is that they will be much keener to engage your services because they understand the return on investment.
A good way to find potential clients is to drive around local industrial areas. This gives you a list of companies which are close by and can be researched online. The advantage of this is that you can quickly find lots of companies in your local area.
The Yellow Pages (or online equivalent) is another good place to find companies. The only difficulty is that it can take a little bit more work to identify companies that are really local. Driving around gives you a really good idea of this very quickly.
You can also get directories of businesses from libraries or your local Chamber of Commerce. These are great places to approach and get more in depth information about the company.
Once you have identified potential clients you need to understand what, if any, presence they have online. From this you can determine how you can improve it and what you can offer them to improve their business through the Internet.
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