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One thing you will want to consider when creating your service packages is exactly how to offer recurring services, so that you can generate continuous income from each customer you sign with.
Some of the many recurring services you could offer include: online marketing, link building, search engine optimization and even hosting their websites or providing updates or maintenance each month.
You will want to spend time clearly outlining exactly what they will receive with their monthly packages however, so that both of you are on the same page, and there are no misunderstandings or expectations later on.
Once you are able to demonstrate the effectiveness of your packages with each client, you will have absolutely no difficultly retaining them as a monthly customer, you just need to focus on being in consistent communication with them, and in fulfilling exactly what you originally offered.
If you are, for example, offering search engine optimization, you will want to outline when they can expect to see results, as well as what reasonable expectations are.
The last thing you want to do is mislead someone into believing they are going to be positioned in first place on Google for a competitive keyword.
Always be realistic with what you are offering. People will respect you more for honesty than for feeding them a pipe dream that never comes to fruition.
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