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Portray yourself in a professional manner - By this I mean, approach your potential clients as if you've been in business for 100 years. Yes, 1 know most businesses have not been established for even close to a century, but the way you let the public perceive you determines a high percentage of your sales.
Don't be afraid to make a second contact - Whether you call, email or direct mail, do not be afraid to make a second contact. Even if they have responded to your first message, be sure to make a follow up. Sometimes people get distracted and need to be reminded of their business obligations.
Relate to your customer - Instead of seeing yourself as the provider, you should see yourself as the buyer. What is the problem you face? Why are you searching for a certain solution? Once you understand why your buyer is looking for you, you can be in a better place to solve their "problem."
Never cold call - Cold calling implies exactly what it is, you are not sure what the businesses need, you are just calling and hoping they need your product/service. Getting hot leads or AT LEAST warm leads is what you and your clients want, not maybe's, but yes's!
Explain the benefits - Sometimes a business will know what they SHOULD do, but they never get around to it. When you explain the great points of them pursuing this strategy, they will be much more likely to move forward rather than put you on the back burner.
Don’t get tunnel vision - Don't think that there is only one type or 2 types of businesses that you can market to. You can ''sell” Lead Generation to almost any brick and mortar business.
Understand your market - Know who it is that you are selling to, and even more so, know what it is they need. If you cannot understand your client's business' needs, then you will not generate the leads that will grow their business.
Let them know what Lead Generation is - A lot of businesses don't know about Lead Gen. It will be your job to make them understand the importance of it, and why it is a great business move.
Don't be like everyone else - Here I mean don't sound like a typical "Hey I want to sell you something" kind of business. These days people can smell a sale a mile away, through email, through text, no matter what it is they can see it coming. Make yourself stand out among the crowd and don't get your potential lead thinking they are being sold from the get go.
Don’t fight the "no" - There will be clients that say no, and there will be clients that aren't 100% happy with you so they will say no. Don't let the No's discourage you, and don't fight the ones that say no. There are plenty more fish in the sea.
You can promise them almost 0% bounce rate, as everything will be coordinated so that only the most targeted prospects see their site. You can also tell them how the auction system works so they know they can set prices and budget caps. There's no need to break the bank generating some quality leads!
If they still seem like they are on the fence, then you can tell them about the “trial" you can offer them. Which in reality it is not really a trial at all, but since Reply has no minimum "bet" or long term obligation, your client's trial can be with a small investment at first.
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