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People who are comfortable with pre-recorded interviews will often freeze up and balk at the idea of doing a video… when the truth is, videos are usually even easier – and quicker – to create than audio.
There is a visual, as well as audio, component to this type of product, so videos are traditionally seen as higher value than audio files, which means you can charge more money. Especially if you break them down, as suggested earlier, into “segments”, and market them as a series.
If you are really uncomfortable with appearing on video, consider screen capture videos. What are they? Well, if you’ve ever gone through a video series on “how to” do anything, and you’re seeing it happen as if you’re doing it on your own computer screen, you’ve been watching screen captures.
Before you go running to learn about screen captures, however, try taking some very short videos of yourself – doing nothing at all, talking about what you’re making for dinner, explaining why you hate potted plants or love pierogies – on your digital camera. View them.
If you’re like most people, you’ll cringe when you first play them back. You won’t have realized those wrinkles move and magically grow deeper! Your voice will sound tinny and “thin”. You’ll think you have goofy teeth, or you’ll hate the way the camera angle makes your nose look like an over-ripe banana – all these are normal reactions, when viewing yourself for the first time. We have a mental image of ourselves based on the “still” poses we see in the mirror (and what we looked like at a younger age!) The reality of how we really appear when we’re animated can be an unexpected jolt.
But getoveritalready. Carry your camera around. Make your 30 second video clips of yourself at your most mundane and boring. View them on the spot, right there on the camera. Delete each one (with a sigh of relief) as soon as you’ve finished viewing it. And you can do all this in private, when no one’s around.
I’ll tell you what will happen, unless you’re morbidly insecure for some reason: Sooner than you’d have thought, you’ll view one of these silly little video clips, and you won’t feel like deleting it at all!
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