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Blogging in the twenty first century has come to become an important tool for advertising for people who wish to market their products online, for politicians who wish to sell their ideologies, and reach out, to the masses.

Moreover, creating a blog and maintaining it does not require a fortune. Everybody now has a personal blog and it is all free of cost. Also, one does not need to be a computer engineer or a graphic or web designer in order to embellish their blog.

Unlike a website which operates on a different domain, and for which every single template and tab needs to be designed and created from the scratch, blog sites do not need such knowledge. The blogging service providers have their own inbuilt templates and fonts which have to be chosen by the bloggers as per their own tastes and preferences.

Blogging is an ideal way to make new friends and come in contact with more people than you can do in the actual word, from all quarters of the world. Such diverse people will obviously have differing viewpoints. Therefore, this gives scope for a good deal of discussion and debate with all points of view being taken on board.

Blogs can also be for the sole purpose of making new friends and socializing. That is why social networking sites have picked up the clue and in these times social networking and blogging has, to some extent, been combined, and almost become indistinguishable.

It would be interesting to note that the word ‘blog’ is both a noun and a verb. This leads us to the fact that blogging in some sense also helps get rid of hassles of publishing. Though your work will not come out in print, you know that you can publish your work – your articles, pictures, videos, etc – yourself through you blog.

Therefore, it may be your own personal journal that you wish others to read or you works of art in terms of the stories or articles that you write, or the movies that you make. You can share almost any content with the world at large.

It must also be noted that just like you do not have to be a web designer to create your own blog, you need not be a professional writer, a film maker or a photographer to publish content on your blog. It is just a space for you to indulge in your own small artistic pursuits and share those moments with others. Blogging must therefore be exploited to its full potential.

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