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The Milton model forms the other part of the basis of NLP, the yin to the yang of the Meta-model, if you like. Whereas the Meta-model drives toward eliminating the fuzzy vagueness of language, the Milton tries to eliminate the specifics of language to attempt to unveil the underlying subconscious levels (unconscious model) rather than the conscious (cognitive) model. The Milton model was named after Milton Erickson, the founding President of the American Society of Clinical Hypnosis who is generally recognized as the originator of clinical hypnotherapy.
The Milton model is most often used to gain and build rapport. This is useful in many situations, whether they be casual social situations, meetings at work or in a sales type environment. In any of these situations you will have an advantage when you build rapport. To do this generalities are used instead of specifics and nouns are most often nominalized. This is another way of making your conversation as non-specific and non-threatening as possible.
If you are making conversation with someone and you ask about the previous weekend you would want to keep the conversation general and then try to steer them into defining the direction it takes. For example, if the person you are talking to says they were out with their friends, you might ask what friends they were with. Your end of the conversation would be more mirroring what they were saying to build the rapport and gain their confidence.
Application to Business In a business context the Milton model is very useful in public speaking. When one uses more generalities one has more rapport with a crowd. Think about the last speech you heard. Probably it was from a politician. If there was a press corps and the politician was taking questions, odds are very strong the answers were vague. This is classic Milton, where the politician can’t be too specific about ‘things’ because specifics might come back to haunt them. The same thing happens in many business meetings, especially board meetings and public meetings, such as annual stock holders meetings.
In more intimate settings individuals can match and mirror a client or colleague. You can try to match a person’s physical stance, their vocabulary, the tonal quality of their voice, and try to imagine what they might be thinking. If you are imitating them closely enough you will start to pick up on their general thought, at least minimally. As you are talking to the person you can lead them slowly and softly in the direction you wish to go, and if they are in true rapport they will go along with you. This is not to say that you are going down a path they would object to, but one that will benefit them. When in rapport the two of you will more likely see eye to eye.
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