Niche Money Machine Resale Rights Ebook

Ebook Sample Content Preview:

CHAPTER 7 - What and Why to Test

Testing is a MUST to become a successful marketer. Testing can be the main factor that will determine how successful you will be.

You hear it everywhere, everybody is practically yelling at you to test. The main reason is because testing makes marketing easy. You just test a selling component until you find out what works.

The great thing about the internet is testing is so simple and almost automatic. Just use some special, simple software to do the hard work for you.

If you do not test, you basically throw away money. Let me give you an example: Let’s say you have a website and a $50 product. And let’s say you have an average selling ratio of 2%. That means that for every 100 visitors your website gets, you get 2 sales. This is a 50:1 visitor to sales ratio.

That is what you start out with. Let’s say you send it 200 hits per day and gross $200. You have been doing this for 6 months, so you have made $36,000 in sales.

Now let’s say that you started to test from day 1 and got your visitors to sales ratio down to 40:1. Now you will have made $45,000 in sales over the course of 6 months. So not testing, you would have been missing out on about $18,000 per year. The good thing is, you can see increases in sales like that by just changing one element of your sales letter. Like your headline.

At any rate, testing is a must. You should get use to testing everything. This should become a huge part of your marketing.

• File Size:287 KB
• License: Resell Rights
• Category:Ebooks
• Tags:2008 Ebooks Resale Rights