Niche Marketing Master Course Resale Rights Ebook

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You don’t need to reinvent the wheel, apply for a patent or own your own factory in order to have your own high value product. In fact, you don’t need to sell anything tangible at all.

Some of the wealthiest and most successful business people online made their fortunes selling nothing more than information.

An information product can come in many formats: electronic book, membership site, software, subscription newsletter or even video. The most important thing about information products is that they can be delivered digitally.

This means that your product is packaged as a file which customers download right to their desktop. Your inventory is ‘virtual’ and there is nothing to ship. The customer receives immediate gratification and your hands are free of the dirty detail work of delivery, allowing you more time to focus on marketing your business.

Does information really sell online? If so, what types of information can you sell?

Let’s tackle the first question. There is absolutely no doubt that information sells! The majority of people who come online do so in order to seek out information. Your job is to put yourself in front of them with the information and the solutions they seek. Don’t think for a second that just because a lot information is available for free online that people won’t pay to access an information product.

The average consumer puts a premium on his time. He will pay for your product if he thinks you have the answers he needs. In terms of demand, information products aren’t much different from traditional, physical books.

There are plenty of books available for free at the public library (and plenty of books to be browsed through down at Barnes and Noble) but this hasn’t stopped Amazon.Com from becoming one of the number one retailers on the web.

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