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If you can find and target a niche is that are hungry or desperate for the kind of product that you can provide, then you can drastically increase your chances of success and make your marketing a lot easier.
The late Gary Halbert is supposed to have been at a seminar when he asked the audience if they had a burger stand then what is the one advantage that they would want in order to beat their competition and make a crazy amount sales? The audience suggested a wide range of different advantages they can have, but none of them hit the nail on the head, then he revealed that the one advantage he would want is a starving crowd!
Let's look at a desperate niche first…
If the people you are targeting are desperate then that makes your job a lot easier because the people searching for a solution to their problem are highly motivated to spend money to cure whatever it is that is causing them a problem or pain. It is like the difference between somebody searching for information on how to make money buying and selling houses, who is interested but sceptical and may buy if you convince them hard enough. Compare that to somebody who is about to have their house taken off them, and is looking for information on how to stop that happening!
Which do you think is going to be more motivated to buy!?
Now is this taking advantage of them? I know that is the first question that most people ask when they are told to seek out a 'desperate' niche, but in fact it is quite the opposite. If you think about it then the person who is about to have their house taken off them is looking for a solution, now as long as the information you are providing does give a genuine solution to that problem, then you not taking advantage of them, you are actually helping them out of a bad situation.
If you didn't provide that information to them and they couldn't find it anywhere else then they'd have their house taken off them, so not only are you making money but you're also doing some good! You are only taking advantage of them if you are selling them false hope and garbage information.
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