Newspaper Advertising Secrets Personal Use Ebook

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Now you have an ad that seems to be working pretty well. You are making at least $100 profit in each advertising network group and in some over $500 profit. It is clearly time to expand in as many newspapers as possible. Remember Cliff Whitt at 407-909-1644can handle your national role out all over the country.

A. Double booking your ad –A MUST
Sometimes it is good to go back and double book your ad in newspapers as you are expanding. For example, if you are in the work-at-home section of a particular classified ad network group, then you can also see how your ad performs in the mail order sectionof that network each week. Chances are good if you paid $100 for each section that you could bring back $200 in sales in each section and double your profit each week. I have always found that if I had a great performing paper group, then I would get in there a couple different times because I knew it had great exposure and that there were different readers in each section each week. This is something that most advertisers miss, as they are out expanding in new groups, but with only one ad placement per group. Big mistake if you ask me.

B. A Guarantee better net profit –lowering business costs
There will be a time when you are trying to streamline your business to help make each day a little easier with all the tons of orders that you are receiving. You will also be looking for more ways to make even more net profit. One guarantee to making a business more profitable is to lower your operation costs. This may include going back to your ad rep and paying for 8 weeks at a time for a better rate or negotiating your product fulfillment costs. Whatever the savings this is one guarantee I do have. There is a guarantee better net profit just waiting for you if you can bring down your overhead or advertising costs. Look for things that you do not need anymore in business and get rid of them. Then look to consolidate services for a better price. I always do this every quarter while I am rolling out another ad campaign. I call this spring cleaning.

C. A gift & save department can double your income
When I used to work for the TV Show Making Money with Don Lapre, we used to have a save department and gift department. What this allowed us to do was to hear from our customers and why they wanted a refund. Most of the time people expressed that they did not understand the programs that Don was teaching and selling. What we would do is offer to give them a FREE gift of some kind if they stayed with us and tried our program another month. Almost 50% said okay. If for some reason they still wanted a refund, then we offeredto give them a 50% refund and a FREE gift to stay with us another 30 days. This worked another 50% of the time. So out of 100 callers, 50 of them did not get a refund, as they would give it another 30 day trial. 25 people of the remaining 50 would get half a refund and a FREE gift to stay with us another 30 days.

25 people left and got a refund or/and a product swap for one of Don’s other programs in exchange. What Don was banking on is that of those 75 people that gave it another 30 day trial,most would get distracted and he would never hear back from them again. And guess what, he was right. Out of 75 people only around 5-10 would call back after 30 days and look at all the money he saved and thus doubled his net profit having this save and gift department. This has worked very well for a lot of advertisers in the past so do consider it.

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• Tags:2011 Ebooks Personal Use