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One of the most crucial components lies in matching the right product with the right target market. You've just seen a stunning example of how not to do that in the second fictional site example, above!
Your CPA ad should never look or feel out of place on your website. It should seem like a natural part and extension of the services your site offers -something that your target audience will be highly interested in, or pleased to find out more about.
Finding CPA Networks
It's a good idea to sign up with a number of CPA Networks. That way, if one fails you in some way, there are others to pick up the slack.
Keep the number of networks nicely diverse, but don't go overboard at first, until you've got the hang of running your campaigns. You can always add more as you go along.
A good rule of thumb is to concentrate on picking the right offers for your target market, for the websites you do have.
Do check out as many as you can. You may come across an offer that's so good, it gives you an exciting idea for building a site around it. (But do your homework - your keyword research and offer comparison - before you accept it.)
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