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Opt-in websites are web sites or single pages that ask the visitor if they would like to sign up to a mailing list, usually in return for a free product or offer.
Because the visitor has to 'opt' to join the list rather than automatically being added, the end result is called an opt-in list.
Most people really don't mind being part of a mailing list. Especially if they're getting something of real value either for joining, or in the form of ongoing special offers after they've joined.
So how do you put together an opt-in page with free offer so you can collect email addresses?
Opt-in sites go from the simple and effective to the bells ringing, lights flashing ridiculously complex.
This is how I do it. Below is a screenshot for TomeyMarketing.com website where I offer a few nice gifts as a bonus for signing up for my newsletter. You'll see that at the very top right of the page I have placed my opt-in form for the newsletter. (feel free to go sign up if you haven’t already.) The free gifts are in the same column down a bit further.
That's it. It's very 'plain-vanilla' as they say. Compare it something more complex.
The more complex opt-in website I visited offered me no less than two options to add my email address to their mailing list. The main page appeared then an additional 'invitation' in the form of a blue pop-up box slid in quietly from the side!
This method may be much more 'glitzy' and professional than my site, and I have a great deal of respect for the owner of this site - because he offers a fantastic product and his is one of the few mailing lists I subscribe to because of the excellent content.
BUT it's not an approach that works for me. I deliberately keep my opt-in page simple and with almost a 'home made' feel. I do this (after a lot of market research) because people then don't feel like they're signing up to a big mailing list!
One customer said, "I felt like I was emailing a friend to get a book I wanted.” Both approaches are fine. Mine works for me.
- File Size:1,262 KB
- License: Master Resell Rights
- Category:Ebooks
- Tags:2007 Ebook Master Resale Rights