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Trust is a result of people seeing you as a real person willing to share of yourself and not just a automated cloned robot pushing out recycled articles and ads just like everyone else seems to do.
Part of that has to do with the way you write to your readers. You have to write in a way that it looks personal. Like an actual person sat down and took the time to communicate with them. Every single one of your readers knows you have many hundreds or thousands of subscribers but that doesn’t mean that you can’t write like only one person is reading. In fact, that’s what you have to do.
One of the easiest ways I’ve found to learn how to do this is to look at your database of subscribers and pick one to write your letter to. Just one. Then compose your emails in your email client that’s addressed to just that one subscriber.
It’s a little intimidating, but you can also just imagine that you’re writing to one of your bigger competitors which forces you to put some real effort into the information you present. It kind of forces you to raise your game a bit.
No matter how many people you write to, only one person is reading your email at a time so it’s important that it “sounds” like you’re writing to that one person.
Personal stories help as well because they help solidify that fact that you are a real person. There’s too much use of the word “we” online. If you’re the only person running your business then who is “we”? Carefully remove the stick and relax.
- File Size:26,343 KB
- License: Private Label Rights
- Category:Ebooks
- Tags:2011 Ebooks Private Label Rights