Networking Public Speaking For Internet Marketers PLR Ebook

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One of your most important offline marketing tools is the use of your name card. Also known as a calling card or a business card, the name card presents a great way to leave something behind after you have moved on to another location.

There are a few tricks to keep in mind if you want your name card to stand out and lead to some great things in the future. Here are some ideas to ponder.

First, make the card a little different from the pack. You can do this by something as simple as having the card printed on thicker stock. People will notice the difference in texture.

Another common approach is to use something other than the usual rectangular shaped card, perhaps going with a square model or even a round one. Just make sure it will still fit into a card file, otherwise it may be discarded if the recipient thinks it will be too hard to keep up with.

Next, forget all the pretty slogans and wild colors for the text. Color is great and will help the card to stand out. But you do not want potential clients and partners to have any difficulty reading the information on the card. Make sure that whatever color scheme you employ, the lettering is always easy to read.

The data on the card is also extremely important. Always include your name and at least three ways to contact you – fax, phone, and email address. While some consider a fax number optional, the fact is quite a few people still use this medium.

Don’t leave if off simply because you don’t use a fax a machine often. The idea is to provide quick and easy means for people to reach you, not to cater to your personal preferences.

Outside of these basics, have fun with the name card. A good slogan is great, as long as it enhances the card rather than making it look too crowded or busy.

Do add a dash of color, just make sure it does not detract from the easy perusal of the contact information. Check out some examples of cardstock and images online; you may see something that will be just right for your image and purposes.

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