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Until a few years ago, respectable people would not want to be associated with something like network marketing. These ventures were written off as scams and fads that wouldn’t persist for long. But they have been in this world for more than a century now and they are still going strong.
One of the most important reasons why this is happening is because people have changed their mindsets about network marketing.
They no longer write off these opportunities as downright scams, but they take the time to understand what these opportunities are. They sit and analyze whether these can work, and the genuine ones do make a favorable impression on people. People are not shy of attending seminars and workshops where famous MLM professionals – most times, famous all over the world – speak. They listen to them talk and weigh these things with the voice of reason. This is what makes them realize that network marketing is something very real, very doable.
What has fueled this thought is the current recession. Because companies are removing people from their payrolls, they have to look at opportunities that would mean more stability. Suddenly, these network marketing ventures, which were considered as mere scams, have become more stable opportunities to be with. People have changed their ideals.
The fact is that companies that are working on MLM patterns are earning more than mainstream companies. If you use network marketing, you already have an army of people promoting your product. You don’t need to spend heavily on television spots (hiring expensive actors, directors, shooting locations) or on billboards or on newspaper front pages. You have your network speaking about your product and they will keep promoting it.
Another thing that has changed people’s mindset about network marketing is the advent and successive development of the Internet. The Internet has become the mouthpiece for everything commercial in today’s times. The Internet has made it possible to bring interested people right to your website or blog or whatever other device you might be using. This certainly beats cold calling, door-to-door visits and other such embarrassing tactics where people wouldn’t mind banging the door in your face. Now, MLM folk are respectable people. They are the ones being chased, they aren’t chasing others anymore.
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