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For a lot of first timers, their eventuality is as predictable as it is preventable. The prediction is that most of the recruits will drop out and find something or someone to blame for it. How many times do you hear people say "It took too much time”, or “No one really helped me”? It happens way too often and this needn’t be so.
There’s a better way for you to build your empire as opposed to going one-step-forward, two-steps-back. Now, I am not saying that all you need to do is sponsor five or six individuals and teach them how to sponsor five or six more individuals- that’s a lousy plan. What I’m saying is, in order to gradually and consistently grow your business you have to get to a place where sponsoring becomes and on-going process like eating or sleeping; essentially a part of life.
Growing the team
Prospects who go on to build big businesses have one thing in common-they are progressively educated on network marketing and as a result they become better leaders. A well-intended business idea and all the zeal in the world couldn’t compare to a proper instruction plan to help forge the recruits into leaders.
Above-average success in network marketing requires among other things, belief in,
- the profession
- the business-building system, and
- the fact that you are capable of achieving success
You might be wondering why, if this is all true-and it is-, why then do people seem surprised when half their recruits quit for no good reason. We should be systematically instilling this information into the business builders so they don’t all quit the first time they hit a rough patch. These ten points should help clear things out.
1. Aim to help people
A genuine desire to help people succeed is especially important in the initial stage when you’re still trying to find a balance between sales and recruitment. It will mean more to your team if what they’re selling makes life easier for someone. If people see you genuinely helping, then the responses will be more positive. The longevity and effectiveness of this system depend on how much value you provide and how helpful you are. It’s unlike conventional affiliate marketing when the commission comes in.
2. Duplication
After you develop an effective process of selling products and winning people, the next best thing is to find a way to duplicate that process. You will earn based on how successful your team is. So basically when you train the team and teach them to recruit reps, you earn off a percentage of their results, and this goes on and on.
3. Communication
Some people would argue that the best way to build your team is to communicate constantly. While we can all agree that communication is essential to growth, the more crucial element would be a working system. Put in place a system that works and have the team follow it. Some members will probably need more help before they find their way and for this you have a host of online tools to facilitate communication.
You can make regular Skype calls to give valuable advice on how to build strong teams, and you can use this as your sales pitch when recruiting. Just talk about how your success is tethered to the team’s capacity to work as one, and don’t forget to mention that you can help them succeed.
4. Work with small groups at a time
If you have people coming up to you at social functions asking to join your team, then by all means, make time for them. Every new person you sign in is your responsibility. They will look to you for structure, instructions and they will expect you to make them successful. When this happens too often you might find yourself stretched too thin and your team will suffer because of it.
5. Help the recruits grow
Invest as much time as needed on your recruits and encourage them to use their knowledge to grow. When training them you will need to go beyond payment plans and the products. Self-development is what’s needed in order to see a difference. Offer them tools and resources for training and get them to focus on developing as a unit.
6. Expanding further
At some point the paychecks and your inspiring words may not be enough to keep the team working at their best. When distractions come in and people start getting lazy, that’s when you focus more on fresh recruits. Just as you did with the older guys, train the new guys and try to find that natural skillset which makes a recruit stand out and teach them how to use it.
7. Employ multiple strategies
When training your team, you want them to stick to a system that can be duplicated multiple times and generate results. One of the ways you can do this is to train them to work both long games and short games. These are essentially tactics people use to get immediate (short game) or longer lasting (long game) results.
For instance, you can start blogging right away but it will take time before you see good results. For the sake of creating a more effective system for your team, you need to combine both long and short term tactics and your team should be able to roll out a plan and see it through.
8. Sifting and sorting through the masses
When moving your prospect through your prospecting formula, don’t be afraid to disqualify them if they fall short of your requirements. Although some people start off completely psyched, not all of them have what it takes to stick it out so worry about who you devote your time to. You should be looking for smart, motivated individuals who can work together and yield positive results.
9. Use online tools
Because everyone is constantly rushing, at some point you may have to use online tools to keep them busy and learning. Find good eBooks on network marketing and have them refer to these tools when they come across challenges. If they are motivated, they will uncover more tools online to help them grow, and your job will be a lot easier.
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