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We could – and have – written more about “public domain treasures” than everything else here combined, 10 times over. It is perhaps one of the true limitless, empire-building opportunities that is both open to all, and legitimately do-able for anyone reading this report.
There are so many exceptional business models built off public domain, that it’s hard to know where to begin, even limiting ourselves in this report to business models we’ve leveraged over the past 12 months.
For this report, we’re going to highlight our one true ‘evergreen’ business, and first true internet business.
(Some of you may know I’ve been generating revenue online since the days of Compuserve and The Source – before that even, back to the days of BBS’s – pre-dating the Internet by many years. This particular model is actually the first real business I built on the internet, initially care of Ebay, and a business that grew in size & scope rapidly. Though I’ve let it go ‘inactive’ numerous times, it’s also something I’ve kept my hand in since its inception)
Premise & Summary
This Blueprint – perhaps my all-time personal favorite – involves selling prints online. It also has the wonderful aspects of being a business that revolves around physical products, something you can really feel good about: you’re providing high-value tangible goods that you’ll feel good about selling, and people feel good about buying and receiving.
With a literally endless supply of fantastic images, photo’s, graphics, etc., it’s easy to find or create lucrative categories, niches, topics, and such under which to present and sell prints.
We do some basic research to find ‘target markets’, then find suitable public domain images.
Once we have our market & images, we market them.
Producing the actual prints is easy; printers capable of producing near-exhibition-grade prints are ridiculously inexpensive, and it’s only a hundred or two more to add the much-higher-value capabilities of printing on canvas. And of course, you could always have the prints done at Kinko’s or the like, once you’ve been paid.
The Blue print
Step 1 – Market Research / Market Awareness
The easiest and most effective way to do market research for this blueprint is to get online, browse the existing venues, and see what’s actually selling.
EBay is an incredible resource for this type of market research. Not only will it show you what’s selling, and give you 1001 ideas, but you can see where demand is, what price ranges work, even how to create effective listings and ad copy.
You can start with the “Collectibles & Art” category and drill down from there. Almost every subcategory has lucrative topics and niches that you can exploit. Don’t just look under photographs, go down into the categories to see what types of things are being sold.
For example, I had come across listings for Faberge eggs, the originals of which are incredibly valuable collectibles from Russia, ranging up to hundreds of thousands of dollars, some even reaching the priceless class.
Obviously that’s out of the reach of most, either to buy or to sell, but based on that I was able to find public domain photos of Faberge eggs, and sell framed & unframed prints.
Create lists of what’s already selling, ideas that come to mind, etc. You’ll use these as the basis of your searches for public domain images, photos, etc.
Step 2 – Acquire Your Images
There are so many places that you can get public domain images from, entire reference works and books had been created for just that purpose. Knowing where to look, as well as how to look, and what you need to know about ensuring that what you want to use is in fact in the public domain, even just for this blueprint, could take up a whole report.
And so, we’ve done just that! Included with this edition of R100k is our “Public Domain Treasures” report. This will give you an easy to read, easy to digest crash course on public domain content. Not just photos and images, but more of the vast range of available material such as graphics, music, video, reports, etc. In it you’ll also find listings for where you can acquire images for this blueprint.
Step 3 – Marketing
We’ve already mentioned one of the best venues for this blueprint: eBay. But don’t limit yourself to that alone.
As wonderful as eBay is, and I’ve been able to achieve “Powerseller” status on two different accounts based entirely on this model, it’s not the only game in town, and does have its drawbacks, most notably the competition and pricing pressure.
Since you’re selling a legitimately high-value, tangible product, and I say this to try and help you recognize and break out of the all too typical Internet marketing mindset, you can approach other markets where the inherent value of what you’re selling is recognized.
Classified ads are one option. Of course there’s craigslist, but you’ll do even better with more traditional print classified advertising.
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