Money Secrets Volumn I Resale Rights Ebook

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We have just looked at various ideas and business models for your subscription website. However, the key lies in differentiating between each idea and working out which one is most likely to make your website a success. Here are some factors to consider while selecting your business idea.

Your specialty and expertise

The first thing you need to do is to identify a service you have expertise in. Just about everyone has an expertise in something that they could sell. Odds are they are already selling it as their primary income source but have never thought seriously about generating customers by using the Web’s full potential. In order to generate income, enough people must need and/or value your service and feel strongly that they will personally profit from the way you deliver it versus your competitors’ approach.

Write down in point form exactly What, How, Why, and Where you offer (or plan to offer) your service. Note your range of flexibility – how and where you can adapt your service to particular needs. Describe your strengths (i.e., the reasons why you are better than the competition) and pinpoint your weaknesses (i.e., what you are planning to improve).

Your target audience

Understanding the needs of your target audience is essential for every business. You should always develop a profile of your ideal client. Make your sketch as comprehensive as you can. If your service has more than one kind of audience, do a profile for each major type. As well, ask yourself who should not be your prospect -- this technique is helpful to keep you focused on your target audience.

To work out an effective marketing strategy, you need to study your target audience. How do you sell your service to prospective clients? What marketing strategies do you use while advertising? These questions can only be answered when you know who your probable customers are and what they are looking for.

You may get a better understanding of your prospective customers by studying their demographics. Determine what are their ages, gender, professional and educational background, interests, and income level. A good way of doing this is by conducting online surveys.

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