Money Secrets Volume I MRR Ebook

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According to a global, web-based survey by Interbrand, the Google website had the most impact on people's lives in 2002. Google beat established brands such as Coke and Apple, illustrating how differently you build websites and, with it, brands on the web. It's less about how a website looks than how it works. A website must have a strong visual image. Marketing and advertising agencies have dedicated themselves to this basic premise. This section details all there is to know about how to create and design a successful website for maximum customer base and sales.

What goes into the site?

To promote a service or a product through a website is to promote mood, color, and feeling. This must occur quickly and repeatedly. Successful websites must take a very unique approach, as Google (and before it, Yahoo!) illustrates. A paid service on the web is a brand that exists primarily online -- helps people do things. First and foremost, it's functional.

Every time a reader succeeds in executing a task on the web site, your product or service reputation is enhanced. Every time a reader is frustrated by the site, the product’s reputation is diminished.

Tools and approaches that make marketers and advertisers succeed offline are often drawbacks on the web. The compelling image is slow to download and frustrates the impatient scan reader. The catch phrase is of little use to a reader hungry for information.

Google is a success because it does a great job helping people find the content they are looking for. Google built a successful brand with an anti-marketing, anti-advertising approach. Its home page is bare, minimal but most of all utterly functional.

Yahoo! built its brand in a very similar way. Yahoo! remains the number one destination for millions worldwide. Its home page is much more cluttered than Google's, but it's cluttered with links. It's about helping you to get to a destination quickly; helping you do things.

The conception about flashy homepages has changed. When you arrive on a home page and are met with a fancy Flash intro, you are no longer impressed. Waiting for a large image to download, your frustration would grow. Your potential customers visit your website looking for something unique and important. Anything that slows them down is an annoyance. You should portray your product with accurate, well-written, up-to-date content. Many marketers and advertisers still don't understand the web.

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