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92 Give your customers more than they expect. Send thank you gifts to lifetime customers. E-mail them online greeting cards on holidays or birthdays. You could always send a back-end product offer with any contact you make. Award bonuses or points to your customers who make big purchases.
93 Always be polite to your customers. Use the words ‘you’re welcome’, ‘please’, and ‘thank you’. Be polite to your customers even if they are irate with you. Always apologize to your customers should you make a mistake. Admit your mistakes quickly and make it up to them in a big way. You can make it up by giving discounts, rebates, refunds, gifts, etc.
94 Reward customers one point for every dollar they spend. Let's say your customers can get a free com- puter for 300 points. That means your customers will spend $300 on your products and services to get enough points to get the free computer. You will make a bigger profit off each customer in the long run.
95 Build strong relationships with your customers. Invite them to company meetings, luncheons, work shops or seminars. Create special events for your customers, like parties, barbecues, dances etc. It will make them feel important when you include them in regular business operations and special events. Treat them like you would your best friend or family member.
96 Utilize holidays to increase your visitors or sales. You could give away free electronic greeting cards, hold discounts, send customers holiday cards, etc. Also don't forget to reward your employees on most holidays. A happy employee can help you increase your sales and visitors too.
97 Become well-known by speaking or chatting at seminars. The seminars could be held offline, in a chat room, by telephone or via e-mail. You could charge a fee for the seminar or hold it for free and mention or sell your products at the seminar.
98 Start a free e-book club on your web site. People could sign up to receive a free e-book from you each month. Just include your product’s ads in the e-books. Allow them to give away the free e-books too. All those e-books floating around will increase your traffic and sales.
99 Give away your products or expertise to Internet business newbies. Just ask them in return to place your link on their web site. Those newbies are the future of online business. They could become your friend, ally or strategic business partner down the road.
100 Trigger your visitors to buy your products by using colors. You should totally relax and think about which colors would compel prospects to order. For example, if you were selling a business product, you could use green as it usually represents money and prosperity in the business world.
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- Tags:2008 Ebooks Resale Rights