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Chapter 5: The Blogging Technique That No Marketers Talk About
I hardly come across any marketers talking about crossblogging. Maybe it really doesn’t work after all. The term ‘crossposting’ tends to encompass posting in forums, mailing lists and newsgroups. Furthermore, there is an opposition camp that guards against cross-posting and treats the activity like spamming.
If after you read this chapter and you are interested in going about it, please do me a favor: track your results and outcome and write to me. I’ll want to publicize your account and make you popular for it.
Now there are social networking sites that work on the premise of making friends (Friendster, MySpace), submitting news (Spicypages, WeBetUR), exchanging photos (Flickr), showcasing your resume/profession (LinkedIn, Ryze) and blogging.
And there are a great many blogging community sites. Some of them encourage crossblogging too.
The tantalizing proposal is to duplicate your blog posts across as many blogging platforms as possible for the purposes of search indexing and increased readership among fellow community members, but there will be a severe “effort vs. time” tradeoff. However, the crossblogging idea I’m referring here works on autopilot, which means the moment you publish something in your WordPress blog, it immediately appears in another without you having to login to this other blog.
It sounds cool but until someone comes up with a software program that cuts across the legalities to customize and link up as many platforms as possible, it ain’t perfect reality. Auto crossblogging is at least possible for now.
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