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Many online marketers attempt niche marketing but are not successful with it. There can be many reasons for this and in this special report we will provide you with the success blueprint for Niche Marketing.
Your success in niche marketing heavily depends on the amount of preparation that you do. We will explain what you absolutely must do in this report to provide you with the maximum chance of being successful with your niche marketing website.
A lot of online marketers are lazy and expect instant success from anything that they do. But we know that it doesn’t work like that and you have to put in the necessary time and effort so that you stand every chance of succeeding.
So please read this short report from beginning to end and follow the 7 steps so that you can create a niche marketing website that will make you money for years to come. Don’t make the same mistakes that so many other online marketers do.
This is an essential step to niche marketing success. If you choose the wrong niche then you are literally doomed to failure before you even start. It is very likely that most niche marketing failures arise from choosing the wrong niche. This can be so easily avoided by spending a little time and effort to find the right one.
If you have read anything about niche marketing before you will no doubt have heard that you should choose a niche that you are passionate about. This makes sense from the point of view that you will have the motivation to succeed with something that you love. But it is not always the best solution. You see some people will be passionate about niches that are either very small or have very few ways, if any, to make money. And that’s what it’s all about right? Well we would never recommend that you just chase money, but you need to ensure that there are opportunities to make money in your chosen niche.
So how do you find the right niche? Well we suggest that you start by identifying and writing down what you are passionate about and what interests you. If you can find a niche that you love that has a sizeable audience and there is opportunity to make money then this is golden. But don’t be too swayed by this.
You want to create as many ideas for niches as you can. There is a verification process in Step 2 that will eliminate some of these ideas. Don’t get emotional about this. Niche marketing is a business and you need to be level headed about it and take it seriously.
There are many places where you can get other ideas for niche markets. We recommend that you choose an evergreen niche. An evergreen niche is one where there is constant demand all year around, and that demand will continue for several years into the future.
So some examples of evergreen niches are:
• Weight Loss
• Health and Fitness
• Making Money Online (things change rapidly in this niche but the demand is always there)
• Relationships
• Cooking and Recipes
You don’t want to spend time, effort and money on a seasonal niche or one that is a fad which will fizzle out in a few months. You are building an asset with a niche marketing website which you can sell in the future if you want to. Very few people will want a seasonal niche marketing website and nobody will want a fad website.
Another good way of generating ideas for a niche website is to monitor closely what happens during your day. You need to record significant events as your day progresses either in a small notebook or by using your phone. Think about the following:
• Any problems that you encounter
• Things around you that attract your attention
• The kinds of conversations you have with other people
• What was on TV that appealed to you
• The products and services you use
• Things that make you happy
• Things that make you angry or sad
• Activities you participate in
After you have finished recording your activities examine everything you recorded and ask yourself these questions:
• Are other people interested in the same things?
• Are people spending money to do these things?
• What kind of problems do you and others face?
• What things really made you happy / excited?
• What things made you angry / sad / frustrated?
You can generate more niche market ideas by visiting websites where they are already working. One thing that you need to bear in mind when generating niche ideas is that there are no new niches. If you were actually to discover one then it wouldn’t be proven and you would be taking a big risk.
A lot of online marketers look for that “unique” niche that has little or no competition that they can easily dominate. But competition is a good thing as it shows that the niche is worth pursuing from a financial standpoint.
So get yourself over to these websites to see what niches and sub niches already exist:
Amazon.com – Amazon is the biggest online retailer in the world. You can check out their top level categories and also sub categories and sub-sub categories to provide you with niche ideas. There are best seller ideas that you can take a look at too.
Clickbank.com – Clickbank is the world’s largest retailer of digital products and they have several main categories and a number of sub categories that you can look at for more niche ideas.
Magazines.com – you might find it hard to believe that in this digital age there are still many people who subscribe to magazine publications each month but it is true. There are some great niche ideas awaiting you at magazines.com.
Google Trends – you can see what is trending in Google and use keywords to see the popularity of different things over a recent period of time. You can also get good trend information from social networks as well.
Flippa.com – this is a great website for niche ideas. Flippa is the largest marketplace for buying and selling websites so you can see what is on offer as well as check out what has been sold recently.
By this stage you should have a pretty large list of niche ideas which is great. Don’t worry if you have no interest in some of these niches. It is always possible to become interested in another niche especially if it is going to make you money!
Now on to Step 2 which is about testing your niche ideas…
All of the steps in this success blueprint are important but this is the most important of them all. You have to verify the viability of your niche ideas. There are two crucial elements to this verification process which are:
Demand and Commercial Intent
There needs to be sufficient demand for a niche to make it viable. If the niche is very small then you will fail. Without enough demand you will not make much money whatever you do. Fortunately there is a very easy (and free) way to check the demand for a niche.
Commercial intent is all about whether people are spending money in the niche or not. There are some very sizeable niches out there where the commercial intent is very low so you need to avoid these. We will show you a few ways that you can check for commercial intent in this section.
To check for demand you need to use the Google Keyword Planner. This is a free tool which will tell you the estimated number of searches for search terms (keywords) on Google. Google is the number one search engine so you don’t need to worry about the others.
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