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The first thing to consider when designing a mobile version of your website is the screen size. Simply having your online content formatted to display well on handheld devices can improve the mobile traffic to your website. Don't overstuff your mobile website with unnecessary information, bells and whistles.
Due to the fact that local businesses heavily rely on foot traffic from their local area, be sure to make your phone number and location clearly visible on your mobile website's home page.
Mobile internet users are "on the go" and are usually looking to call you up or come by - that's it. So make it super easy for them to call or come by.
As great as all of the graphics on your standard site may be, they are just going to decrease the speed at which pages display on small mobile devices. It is best to keep them to a minimum or to dispose of them altogether when building your mobile-optimized site. This includes page elements like headers, which won't display on mobile devices as they were intended.
Mobile devices tend to break up long pages of content into smaller, broken down pages of content. So it is best to circumvent this by editing your content to display in smaller, screen-sized blocks.
Take control over how your pages display entirely. Put yourself in your mobile customers' shoes and take a look at each of your mobile web pages. Is it easy for you to access the information your mobile users will need while on the go?
When you have trimmed your mobile website down to a reasonable presentation, it is a good idea to take a look at it on a number of different mobile devices to see if the website has any problems.
Once you have configured your web page to display well on mobile devices, the next step is to make sure that it gets indexed in the mobile search engines so that your customers can easily find it.
Most searches from mobile devices are fifteen letters or less, so it is necessary for your mobile-configured pages to use shorter keywords. This is because you have to keep your mobile content to a workable size. So the more accurate the keywords are, the more likely your mobile customers will find what they are looking for; which could result in even more sales your business.
To make sure that your page is visible to the crawlers, submit your mobile site map to the search engines to give the spiderbots a head start on the job of indexing your content.
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