Mobile Profits Personal Use Ebook

Ebook Sample Content Preview:

Just like email marketing has the CAN-SPAM Act and telemarketers have very strict rules to follow, mobile marketing has its own set of legal hassles you have to worry about.

Contrary to popular belief, the CAN-SPAM Act actually applies to both email marketing and text marketing. It is illegal to purchase lists of mobile phone numbers and start sending out text messages without permission. So not only is unsolicited text messaging a way to upset the public, it’s also a recipe for huge fines!

You must get people to opt-in to your mobile marketing list, and you must offer them a way to opt out. You must get “express prior authorization” before you send a commercial message to a device, and you must have a clear and easy way for them to get off your list.

The “express prior authorization” can be orally or in writing, but you can’t tell people “you will receive these messages unless you tell me to stop sending them”. They must specifically opt in.

One way to get people to opt in is by getting them to send a text message. Once they have sent a text message to you or your system, you are legally free to respond. But you must still be careful!

If someone sends you a text message that says:

“I want more information about your shoe locator service.”

You cannot legally start sending them messages about gardening supplies and golf clubs. You can only send them messages related to their original request. You can get around this by adding a message to your marketing letting people know you may send them additional related messages if they don’t opt out.

• File Size:145,830 KB
• License: Personal Use
• Category:Ebooks
• Tags:2011 Ebooks Personal Use