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But keep in mind that you can redirect people to any page on your website. So you could have a sign by your cash register inviting people to sign up for your email list, for example. Offer them special discounts and other benefits when they subscribe to your list.
Then put a QR code on the sign that takes them to the sign up form on your website. All they need to do is enter their name and email address to subscribe to your emails. This is much more effective than having a book where they write down their name and email address to get added to your email list, which is how a lot of small businesses still approach building a customer email list.
Another example of a business where QR codes could be used very effectively is real estate. Realtors could put a QR code on their for sale sign that directs people to a web page with all the detail about the house they’re selling, including a video tour of the inside.
People just driving by could easily scan that code and check out all the details themselves, with no need for printed flyers or anything else they have to physically pick up.
This example brings up one of the drawbacks of QR codes - once they’re generated, they can’t be changed. They will always point to the same website when someone scans them.
The simple solution to this problem is to use some kind of redirect service that will let you change the ultimate destination of the code. The QR code would point to the redirect link, and that link can be updated any time. So in this example, when a house sells, the realtor would simply change the redirect to point to another listing when they move the sign.
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- License: Resell Rights
- Category:Ebooks
- Tags:2012 Ebooks With Audios & Videos Resale Rights