Mobile Marketing Quick Start Personal Use Ebook

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The keyword you use for your SMS campaign needs to be relevant, short and easy to remember. By using different keywords for each campaign you can discover which words deliver the best results.

An effective way to test your keyboards is by setting up several marketing campaigns. They will all deliver the same message but use a different keyword.

Many large companies that use Billboards for advertising are including SMS in their marketing strategies. They simply place a keyword to text on their ad and can then track results. One company had 5 signs in place and used separate keywords on each sign. They were able to track which sign produced the best and the worst results. Allowing them to easily manage their marketing campaign and putting money were it was giving them a return on their investment.

As much as you want to target keywords in your text messages you must also keep in mind the purpose of your message. Your goal is to get your audience to interact with you.

The Sara Lee Company ran a successful campaign at a local state fair by offering a prize of a dream home. They knew that the visitors to the fair were young moms who dreamed of owning their own home. The target ages were 25 – 44 and they knew that they had a high rate of mobile device usage.

All the consumer had to do was text the keyword ‘statefair’ to a number to get details about all the prizes being offered.

In addition to advertising at the local State Fair, Sara Lee advertised their Dream Home promotion on boxes of their Corn Dogs. This was the product that they actually wanted to promote.

The promotion lasted 5 months and consumers had to opt in to get the initial details about the contest along with a follow up reminder. The results of this campaign were that they retained 80% of their initial opt ins. Plus consumers visited 4 out of 5 pages on their mobile website.

The end result was that Sara Lee found another way to communicate with their customers. They can now use these tactics for future campaigns.

The keyword of State Fair was easy to remember and applicable to the situation. It was simple for anyone to quickly text this keyword for the dream of winning a new home. By touching on the wants and desires of their target market Sara Lee made their customers happy and increased their sales of their Corn Dogs.

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