Mobile Marketing Mania Mrr Ebook

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Chapter 4: Mobile Marketers Need To Know This

Once you have decided to start your marketing campaign via mobile phones, there are a slew of things that would help you make your mobile marketing campaign a success:

Always remember that the marketing technique that worked on PC environment, would not necessarily work on the mobile platform. Mobile phones are different in a number of ways such as smaller screen, mobility and lesser attention span on the go etc.

Keeping in mind all such limitations a mobile marketing professional must ensure his message is given in a clear, concise and effective manner. The message should be short and precise.

You would be better off to using some striking colors on the landing pages that attract attention right away.

The overall process should small. The time taken and efforts put should be lesser. This would ensure increased conversion ratio.

You should include a simple yet effective registration form for the viewer. This would ensure that even if he is not going for a particular product right now, he might still provide you his valuable contact details. You can use these details for other campaigns. Building strong database of potential customers is very important for your business’s growth.

You can create more than one landing pages. Keep different styles and feels to each individual page. As the time progresses, you can determine which landing page delivers most conversions. This will help you understand what works for the customers. You can learn from your mistakes this way and take similar inspiration for other campaigns.

Try to cover most of the devices for your mobile marketing campaign. It can be understood that in today’s scenario, there are a various models of various companies that offer various operating systems. This makes the mobile marketing all the more.

difficult for you. But this limitation can be overcome by covering as many devices as possible. You should try to tap into smartphones as well as feature phones. This will enable you obtain a huge mobile traffic and increase the conversion ratio.

Try to tap into the new markets. There are a number of countries where mobile marketing is yet to catch speed. These markets have a huge mobile density. But the competition is still very low a compared to the developed nations where market is already saturated.

It is very important to be able to measure and analyze the performance of a mobile marketing strategy. Conversion tracking lets you get a view of the entire process as well as ongoing measurement and optimization, allowing for continuous improvement of the campaign results. By focusing on the complete process from impression through conversion - a very positive return on investment can be easily achieved.

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