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There are several mobile advertising agencies nowadays that specialize on delivering ad campaigns using mobile devices. Most of them offer the basic text message advertising, while others offer more advanced services such as voice ad campaigns, etc. Signing up with these companies may be a good business decision.
If your aim is to penetrate the mobile device users’ market immediately and you have the money to spend for an ad campaign, it could be a smart move to hire one of these mobile marketing agencies. But if you're tight on the budget, you would have to manage with a do-it-yourself mobile ad campaign and perhaps hire a programmer to optimize your site for mobile use.
Regardless of what you decide to do – a DIY campaign or hire an ad campaign company, you still need to come up with a solid marketing plan that can help you reach your objectives.
If you do decide to hire a mobile marketing agency, here are a few things to remember.
Consider your budget. Before you even consider outsourcing your mobile ad campaigns, get a few quotes from several mobile marketing agencies and compare prices. Know how much you would be willing to spend to launch an ad campaign. Although you may be tempted to engage companies which offer cheaper services, check the portfolio of the company you’re hiring and make sure they have good client referrals before you hire them.
Make sure that your marketing company adheres to the guidelines that set international policies on mobile marketing.
A smart move will be to visit the ad marketing company’s website and check if it has a good page rank on search engines. This is a sign that they are applying search engine optimization techniques on their own website, and are successful on their own ad campaigns.
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