Mobile Marketing Case Study Personal Use Ebook

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With nearly 1 billion users worldwide, Facebook has become the premiere social media site for small businesses worldwide. Some businesses have even gone as far as giving up their websites in order to focus exclusively on Facebook. But can you combine Facebook and mobile to reach consumers at the two places they're gathering most?

These two case studies demonstrate how companies can use mobile technology to reach out to Facebook users, increasing cross-channel communications to better serve their customers and increase brand affinity.

The goal to keep in mind here shouldn't just be to simply "increase Facebook fans". Instead, you should focus on specific goals and benchmarks you'd like to achieve once you begin gaining fans from your mobile efforts. Remember, it doesn't matter how many Facebook fans you have. What's important is that you are able to motivate your fans to take action with your business whether that means calling in for more information, buying a product, or spreading your message online.

If you already have a Facebook page and are just beginning to setup a mobile marketing program, you may also want to consider how you can use Facebook to convince people to participate in your mobile marketing program, thus allowing you to reach them on two communication channels.

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