Mobile Business Empire MRR Ebook

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Embracing The Online Environment

The Internet is a tool, a highly effective tool for mass marketing. However, you have to understand the technology to make it work for you. Hopefully, you have had enough exposure to the Internet on your own to recognize some of the terms like forums, websites, blogs, and email. Every day new technologies arise that can be helpful to you in your marketing campaign, but these will be the pillars of your campaign. You are going to take various elements available to create a network of marketing that brings in people from various places on the Internet to your offers. To do that, you have to be aware of each of these elements and how they work. Then, in Chapter 5, you will be told how you can put them all together to make a system that continues to work 24/7 to churn money for you as long as your sites are up. Niche Sites

The first thing you want to do is start to create niche sites. A niche site is one website that is targeting a particular product or market segment and is fully devoted to that enterprise. You don't want a site that sells everything to everyone because buyers will become confused with all the different offers. You want a website that is carefully built to target the type of audience that buys your products or services.

How do you do that? Can you control who ends up coming to visit your website?

Again, on the Internet, this is a whole lot easier than it sounds. You have to remember that the #1 way people get to sites is through the search engines. Search engines like Google also have immense resources to help you generate copy that targets your niche and will show up as a result in the search when someone is looking for that particular product or service. So, you don't have to control the person coming to visit your site at all! You just control the copy you put on your niche site and it will control the type of audience that shows up at your door. And, the nice thing about using copy that brings the right audience is that you can hook it up to Google's Adwords campaign and make money that way too.

Google Keyword Tool

This easy-to-use tool is available to anyone with an Internet connection, whether you have a Google Adwords account or not. It helps you to research different words to find similar and high-paying words and the amount of competition for exposure of those keywords. It is located here: https://ads.google.com/home/tools/keyword-planner/ So, say you want to do a website on a niche you think will be highly profitable: stamp collecting. So, you put in “stamp collecting” as the keyword to find similar keywords that might be able to bring traffic from people interested in collecting stamps to your website. The tool will generate a list of words with the advertising competition and the approximate search volume for keyword in the current month. If you want to see how much that keyword is worth in a Google Adwords campaign, you can also click the drop-down list that says “Show/hide columns” and choose to show the estimated average CPC.

The first thing you will notice is that not that many people are interested in searching for stamp collecting on the Internet. There were only 33,100 searches for stamp collecting using those keywords in the month of June, 2008, that’s out of millions and millions of people who use Google and search the Internet. So, right there, you know that this niche is not a good idea. So, you change your mind and try scrap booking instead. By entering the term “scrapbook” you see that for the month of June, 2008, 1,220,000 searches were done on that keyword – a much better number than stamp collecting. Now, you turn your attention to the list of keywords and see that there is some stiff competition for using these keywords. Your goal is to find some terms that have a high search volume and low competition OR a high CPC value. As you do the research, you will eventually build a list of keywords that suits your purposes and these will be what you can use to build your niche site. Don't forget, that you can do this with numerous words to find some great keywords. So, you might look up crafts too when targeting a scrap booking site.

Once you have a great list, you will start to create copy based on those keywords. Your entire site you have plenty of content to lure people into your site and rank higher in the search engines. That's why many people use blogs (web logs) to help keep content fresh and bring in new keywords so that the search engines will start to find their site quicker and bring traffic in to their sales funnel.

You will use the keywords in the categories in your web log to help place you higher in the search engine, and you will want to create a strategy where the keywords have a density of about 1 to 2% of the entire copy. There is debate on what is the best density, but don't make it too high or Google will actually penalize the ranking on the search engine for spamming keywords on your site.

If you don't have the time to write these articles or the inclination, don't be afraid to go to www.upwork.com and hire writers who can do it for you. You can buy sets of articles in bulk and that will allow you to roll them out on your time schedule and always have fresh content on hand. And, if you sign up as a Google Adwords advertiser you can make income if you add Google advertising to your site or blog. More About Blogs Blogs that are hosted on your website make great marketing tools. You can create a blog on a third-party site, but that can limit your ability to add Google advertising to your entries and it gives the visitors one more hoop to jump to actually land on your website. You will also be limited in the types of affiliate advertising you can do if the blog is not hosted on your own domain and website.

If you have a website and want to add a blog, you can do it with products like Wordpress.org. This is a free product that allows you to add a blog to your site if you have the right platform. You can always check with your web host too, to see if they have a way to add a blog to your site.

So, when you build a website, you can build it just to have a sales page that leads directly to your products or you can build a more robust site with some content. A blog can provide the perfect foil for sales offers because you can market it as informational and the Google search engine will see content on your site, ranking it higher in search results and thus bringing more traffic. Of course, a blog is not much good if no one reads it. So, you will have to market the blog as much as you market your products, so as to bring in visitors. You can do this by making your blog easy to bookmark with the bigger portals like Technorati, Digg, Stumbleupon, and more. See the Resource section for some good tools to help you market your blog on the Internet for a wider exposure. This includes adding information about your blog and website into relevant Internet directories. As with anything on the Internet, you want to set it up to be automatic so that when you publish a blog post, your subscribers are notified and major news feeds are updated.

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