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Get your app idea ready.
Outline what works and have a great idea of the bare essentials and how they will play into your app’s ability to access information and to showcase your product or service in a fun, simple, easy-to-use way. Sketch out your ideas, and have an idea of what the menus and pages will need to do and look like. Maintain your call to action or acquisition endeavors. It’s all about getting a usable tool for your end users. The usability you provide them will directly affect your desired outcome.
Understand basic color.
Bear in mind, whatever your business or phone app agenda is, it needs to look and feel familiar in tone and composition. For instance, you wouldn’t want to use a bright green color scheme for a burger joint. Make sure you know what you want, and have a rationale as to why. It all matters, and whether you pick earth tones or primaries, you need to have an established motive for your choice of palette.
Understand composition.
Logos, images, menus and copy all have basic shapes. These elements ?t together in unique ways. Balance is key: ?ush left, ?ush right, centered. Sketch out the layout beforehand so you understand how these objects may ?t together on the screen. Use your space wisely because again, there isn’t a great deal of it. This isn’t the time to respect the white space. Fill your real estate with essential content you need to communicate. If you get overwhelmed and can’t seem to get that exact look you’re hoping for, reach out.
Words bad. Visuals good.
The best icons are those that speak volumes as graphical representations of a product, service or promise. Think of the symbol for high voltage, poison, bathroom doors, etc. These symbols imply everything without spelling it out with gratuitous verbiage. In this particular case, words only muck up the imagery and symbolism. If the icon cannot stand alone and speak volumes, you may want to rethink it. Great symbols need no introduction or explanation. So have fun creating, but remember, it’s going be small and has to sell itself without the assistance of copy.
Simple is always better.
Make every effort to de?ne your app with one simple image that expresses your motive and intent. If you absolutely must use a detailed visual or more than one element, make sure they are clearly de?ned and make very literal sense, as this is a pictorial representation of your app, and all imagery must be de?ned visually. Take extra care to stand out, be creative and make your icon scream the what, who, how and why of your app. And make sure it previews the aesthetic the user will experience once clicked and inside.
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- Category:Ebooks
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