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Once you've completed an exhaustive mini E-Book project, giving it away to your subscribers for free probably isn't the most attractive idea you've ever had. But if it isn't, you will want to consider the following: what works best in the long run is often what works worst in the short run (at least in terms of revenue generation).
You might be anxious to milk every last cent out of your subscribers by making a desperate attempt to get every last one of them to buy your mini E-Book, but ultimately, that leaves you with a little cash, but an opt-in list that essentially has not changed in size at all.
Instead, you will want to look at your list for its true potential, which as Jimmy D. Brown puts it, is that it is your most valuable asset for finding business partners. Sure, the people you on your list are learning from you, but that doesn't mean they aren't experts themselves – or at least really skilled, even if they haven't yet found a way to make money with those skills.
So next time you create a mini E-Book, consider giving it away to your subscribers, rather than charging them to buy it. You may end up with an impressive amount of exposure without paying a dime. You may also find out that giving it away to your subscribers may prompt some of the experts on your list to come out of the woodwork and offer you partnerships.
Additionally, if you use clever backend sales techniques, you can give it away for free and still make money. For instance, your E-Book could be a really compelling method to do something, but an ultimately incomplete method. This means that your subscribers will be moved by the material, but they will have no other option but to take action when they are finished, rather than putting what they learned into action. You can then direct that action towards buying the product that completes the idea or method.
- File Size:665 KB
- License: Master Resell Rights
- Category:Ebooks
- Tags:2008 Ebooks Master Resale Rights