Million Dollar Membership Sites MRR Ebook

Ebook Sample Content Preview:

Chapter 7: Putting Together Content And Payment Methods

One of the first things you will need in your membership website is a content management system. You might want to choose something basic, like WordPress or Blogger, if you are planning to showcase your own content, or more complex software such as Socious, with its advanced HTML editor feature. Both types of content management systems have their advantages and disadvantages.

Once you’ve settled on a content management system, it’s time to decide the payment method you will use. There are a multitude of options when it comes to payment - the most popular are PayPal, WorldPay, Authorize.Net, ClickBank, E-junkie, and iShoppingCart. We will discuss these options and more in this chapter.

Content Management

Content management, as the name suggests, is primarily focused on two things: content and protection. You may choose to use either plugins or standalone software. Your content could be composed of text, images, videos, audio, or downloadable executable files, or any combination of the five formats. You should start by designing the welcome or login page and tabs, if there are any.

If you are already familiar with WordPress, there are options available that allow you to protect individual posts and restrict access to certain classes of members. You could stick with the basic WordPress setup and protect individual posts using passwords, but it proves to be less conducive to users and might prove to be a turn-off to potential members. There are other options, such as plugins, that allow you to do so much more. One such option, DAP, was discussed in the previous chapter. Another such plugin is WishList Member; it has many of the features of DAP and builds on them. A free plugin called Membership is surprisingly powerful, and has almost everything you need to build your first members-only site.

Among software solutions, one such option, Socious, stands out. It features a platform for designating access levels, message boards, blogging, content management, document sharing, news aggregation, online selling, and social networking. The downside to this solution is that it costs good money; this is something to aim for once you’ve already started drawing revenue from your site.

Payment Methods

There are plugins and software on the market that allow you to mesh your preferred payment method with your website seamlessly. Membership, the free plugin discussed in the previous section, has a Lite version that accepts only PayPal. If you have web development skills, you should be able to write scripts for other WorldPay, ClickBank, and other payment platforms. Otherwise, you could use a more comprehensive plugin such as Paid Memberships Pro, which is also available free of charge. This plugin is good with PayPal, Stripe, and Authorize.Net. This plugin gives you the option to hide ads from paying subscribers, and you can also give away free trials. While the plugin is free, you need to pay a fee of $97 for the technical documentation. There is a very active support thread on the WordPress forum, but we strongly suggest that you get the technical documents to get this plugin up and running.

Chapter 8: How to Get High Page Ranking

The page ranking system that Google uses is a bit of a mystery to website owners. In all truth, most people have no awareness of its inner workings, and nobody can give a definite answer about how it calculates page ranks. There are a few things you can do, however, that are sure-fire ways to get your website near the top of the first search page.

Produce Original Content

Whether it is audio, text, video, or downloadable files, original content is the one thing that keeps your viewers coming back for more. Many websites that started out as news aggregators, such as the Huffington Post, are now producing original articles for niche markets like the African-American and LGBT communities.

This might be quite tricky if you have a day job, but there is no harm in planning content in advance and in anticipation of major holidays. You may even drop hints that you are coming out with a particular article on a specified date - this will keep your audience hooked and looking out for your next entry!

Original content benefits from search engine optimization or SEO, a time-tested way to get those clicks. However, many content writers struggle with this concept and end up stuffing their articles with keywords to the point that nobody understands the entry anymore. Keep in mind that your readers actually want original, engaging content, not an entry that sounds like a hard sell. Your entry might be on Google’s first page, but it will be useless if everyone ends up frustrated after reading it.

You may use WordPress plugins, such as SEOPresser, that go into your website and analyze it. The really great thing about SEOPresser is that it tells you where to place your keywords, what size to use for titles, and even the type of graphics that affect your page rank. The makers of SEOPresserr claim that it uses the same algorithm that Google uses for ranking pages. It is no wonder, therefore, that membership website owners swear by SEOPresser after all these years.

Link Up!

Getting inbound links is as easy as posting comments on other websites and leaving your website’s URL on the comment. If you have friends who already have their own websites, perhaps you could ask them to allow you to plug your website there. On the flipside, you can start out anonymously and follow certain bloggers and forums that enjoy positive credibility. Leave a few insightful comments here and there, develop your relationships with them, and you will see your page rank rise gradually.

However, you need to be picky about wiiere you put leave your links. Google does not really account for the quantity of the links you leave behind; it is the quality that matters most. Many startup wrebsite owners are tempted to take a link wherever they can get it, but it is more important that you post in websites that have some relevance to your passion, and where you are more likely to get curious viewers.

Remember, you have to write for the reader, not for Google. Producing original content is the way to go, and if you have good original content, readers will come back for more.

• File Size:2,381 KB
• License: Master Resell Rights
• Category:Ebooks
• Tags:2015 Ebooks Master Resale Rights