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There are, of course, myriad options to give away as bonuses. Many times your audience will determine the type of bonuses you give away. Additionally your resources and your testing and tracking results will help you hone in on exactly what to give away and where to spend your time. Here are a few common bonus types and their advantages and disadvantages.
Written Products – EBooks, reports, and online courses.
Written products are a common bonus product because they can be easy to create. They’re also easy to repurpose for multiple uses. You can create an eBook and give it away as a bonus product while at the same time using the content and repurposing it to create articles for marketing purposes. (If you’re skilled at writing or already have eBooks written and have yet to use them then eBooks are great bonus products).
Additionally, they’re easy for your customers to access and download and many times the information can be evergreen which is helpful if your customer doesn’t get to the book right away.
Reports are short (around seven to nine pages) packets of information that can be downloaded by your visitors. These can be the perfect choice for visitors with slower connections and for low to moderately priced products. If you have eBooks created already, they can easily be repurposed into a number of smaller reports.
The higher the price of the product or offer the more value the bonuses should offer.
E-books, like their traditional print cousins, come in all shapes and sizes. For the most part, they’re generally around 10 pages or longer with roughly 250 words per page. Graphics and screenshots can really add to the professional quality of an e-book. Additionally, if you already have a few reports you’ve created, they can be repurposed to create an eBook.
Workbooks can provide unique value to your audience and are wonderful bonus products for many niche markets. These are questions and answer sheets that will help guide your visitors through a particular process like ‘Learning to Create Great Titles,’ ‘Create Keyword Saturated Articles,’ ‘Write a Business Plan’ or other similar topics.
Online Courses can be anything from a five part autoresponder series to a comprehensive course with workbooks and action steps delivered as a downloadable book, workbook in a series of downloads or one large download. Some online courses run more than 300 pages in length and can be quite a process for customers to download and print.
- File Size:796 KB
- License: Giveaway Rights
- Category:Ebooks
- Tags:2009 Ebooks Give Away Rights