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You could also make a short video of a pair of MMA gloves and some damaged knuckles next to them. The announcement could end with a message like "never fight without them". This has a much stronger impact than you could ever imagine and it can easily be done in 6 to 15 seconds. This is why you need a good creative mind or a team of people who will brainstorm excellent ideas for micro videos for you. You can't just come up with elaborate a long ideas because this will not fit the format of micro videos at all.
Another example can be found in a vegan restaurant. If you happen to own such an establishment and you want to expand your marketing strategies, you can create micro videos that give people advice on how to make delicious vegan combinations with very little efforts and at the end there could be a message saying "imagine what we can make for you at our restaurant". This is the kind of thing that sticks to people and they will remember your business for longer periods of time thanks to the video they saw. This is one of the reasons why micro video marketing is going to have such a strong impact on your business.
You could use this feature to give sneak peeks into a new product you are creating, or maybe allow people to look at the prototype stages of something you are building. Show people the many ways in which they can use your products. Create a fast slideshow of the different presentations of your product. The possibilities are truly endless and as long as you have enough creativity you should have no problems at all coming up with some great ideas.
If you can come up with clever video ideas to upload at least once a week and you are also able to create a bigger fan base daily by doing some heavy promotion of your Instagram and Vine networks in all your other online platforms, you are sure to start seeing great results from these efforts. You should remember that these are the early stages of the micro video phenomenon and the faster you get into it the better. Those who make the first moves in this trend will see the largest amount of benefits, just like it happens with any other business strategy.
This is the reason why I gave you so much information on how to advertise your entire network in order to have success with micro-video marketing. You could create the most amazing and visually stimulating videos in the world, but if your audience is not large enough, you will be wasting that media away. You need to create a solid campaign around your business and if you want to go online and succeed you need to do things right.
Right now as you are reading this there are marketing teams from many companies that are already creating these micro videos for their businesses. The race started already and you need to catch up as soon as you can. This is the right time to do it and you will definitely see the benefits by the time 2014 is over. All the marketing trends have been announced as the most promising are definitely to be taken seriously and micro videos seem to be one of the most powerful because they allow you to provide visuals in very short clips that will be remembered by people a lot easier.
This is not to say that places like YouTube are ever going to stop being useful. There will always be need for longer videos to be created if you want to explain something with more detail, but micro videos are definitely going to become one of the most common as far as marketing goes. We live in fast paced times and this means we need to start creating fast paced advertisement. Everyone knows that one of the main elements and keys to success in business is to adapt to the changes.
The best thing about this approach is that you will have a very vast supply of ideas that you can use in order to run a successful micro video campaign on your apps. Now that the micro video revolution is growing so fast, there are many apps coming out that will allow users to create their videos on their PC and then upload them to Instagram and Vine. This will help you get as creative as you want without having to limit yourself to making simple videos that you record on your mobile devices. This is the basic principle of Instagram and Vine, you record and video on your phone and then you upload it to the network, but if you want to create a more professional and proper micro video you can always do it on your PC and then transfer the video to your network of choice. Just remember that you need to make the videos in the length allowed by each of the networks as well as the formats they allow.
Don't even waste time thinking about which of the two apps is more reliable and useful for your marketing campaigns. They are both still growing and it's still way too early in the game to say if they will both remain or one will fall behind. The best thing you can do is grow your following in both of them and make this on of your 2014 marketing goals. If you start seeing that either one of the platforms is falling behind, you can prioritize your time in the most popular of the two. It's always important to keep yourself updated on what is going on in the internet marketing world in general.
A good way to do this is to turn your social media pages into virtual newspapers. Look for the most accurate and relevant Facebook pages and follow their news feeds. This will allow you to be updated on a daily basis in regards to what is going on with marketers all over the globe. You need to do this if you really want to be able to know what you next step is going to be in the world of marketing. Strategies that work today might be obsolete next week and you cannot afford to be left in the dark if you want to be successful with online marketing. This is why you have to update your knowledge base with every aspect of the game.
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