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Micro Influencer Secrets MRR Ebook With Audio

Micro Influencer Secrets MRR Ebook With Audio
License Type: Master Resell Rights
File Type: ZIP
SKU: 63514
Shipping: Online Download
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Introduction

A micro influencer is a smaller influencer – someone that has the power to drive buyer behaviour, to make a big impact on the fortunes of a brand simply through an endorsement, and that is able to build support for a movement or an idea.

When we think of influencers, we tend to think of the huge names on Instagram with millions of followers. These influencers can easily charge hundreds of thousands of dollars for a single post of themselves wearing some merchandise!

This is a wonderful aspiration to have. By becoming an influencer, you can potentially make a living simply by posting photos doing the things you love! And if you have your own product or service to sell, then you can become extremely successful.

But while this is a great ambition, it’s also one that might seem impossible for many. The good news though, is that you don’t need to become a global superstar to be an effective influencer. How about instead becoming a “micro influencer!”

A Micro-What?

A micro influencer is an influencer that has a few thousand followers, as opposed to a few million. The result is that the absolutely massive brands won’t want to pay them hundreds of thousands of dollars to upload their posts.

But at the same time, they can still attract smaller brands and slightly smaller pay days. And they can still earn a living doing what they want.

What’s most key here, is that as a micro influencer, you have a small audience that nevertheless is still extremely engaged and loves the content that you put out. Put it another way: it’s better to have 2,000 followers if 100% of them like every post and buy any product you create, than it is to have 1,000,000 followers if most of those disengaged from your brand years ago. The latter in fact can be extremely destructive!

Creating 2,000 loyal followers now is a very realistic goal. So how do you get there?

The Basics

Here are the basics you need to follow if you want to become a micro influencer. While there are other strategies, these basic methods will help you to get there quickly and in a way that is sustainable, profitable, and effective.

Create Your Platforms

Firstly, create your platforms. Again, there are lots of ways to do this, but I’m going to suggest that you decide to focus your main efforts on:

Instagram OR YouTube

These are two platforms that let you be highly engaging with your audience, as well as very visual so that you can really express yourself quickly and get people to invest emotionally in your ideas and what you’re selling.

Then you are going to back those up with a Twitter profile where you will talk regularly and let people see some insight into your life and personality. AND you’re going to create a blog where you will regularly post content and where you will be able to sell products potentially in the future.

What’s really important, is that this blog be responsive (meaning mobile friendly), that it be quick to load, and that it has large text that is easy to read. You can use WordPress to accomplish all this, but the main goal is simply to ensure that your site is able to compete with the very best competitors in your niche. It must look professional, it must be quick to load, and it must work well.

Strong Branding

You will be your own brand. That means you’ll be create a “personal brand” which will use your name and image in the marketing. This is a great way to create more of an emotional connection with your audience and it will also be what makes you the influencer (rather than just a website owner).

You need to make sure that you are living the lifestyle that you are promoting and that you become a role model in that sense. People should see through you that your advice works, and that they should therefore be inspired to follow your advice to achieve what you have.

This is why it’s so important to pick a niche that you really know well and have lots of experience in!

What’s also important is to make sure that you have a strong message and purpose, and that everything you do is “on brand” and “on message.”

If you are going to be a thought leader, then you need to lead. That means you need to know your values, your key lessons, and what you’re trying to say. By being consistent with this, you’ll develop long term loyal followers, and all the content you produce will be coherent.

THIS is what makes those followers really rally behind you and get on your team.

How to Create Great Instagram and YouTube Posts

Once this is up and running, the next step is simply to post regularly to Instagram or YouTube, as well as your blog. You need to maintain a consistent stream of content, even when there doesn’t seem to be many people reading!

On YouTube and Instagram, the aim is to show yourself living the lifestyle that you are promoting and at the same time to help inspire and motivate your audience. That means focussing on the specific niche that you’ve carved for yourself.

So, if you have a fitness brand that is about being happy, fit, and healthy, then you might show photos of yourself jogging on your beach with your partner smiling. You might post images of yourself drinking smoothie, or relaxing in the sun. Underneath each post you can provide helpful tips and advice, while a little editing and some filters can help to make everything look really perfect.