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Shoes Online - A Variety of Shoes with Free Shipping We sell a large selection of shoes, including athletic, formal, and casual. All shoes in our inventory have free shipping.
The major difference between the two is that the latter achieves the keyword indexing focus for my primary keyword without reducing its keyword relevancy weight, and it gives a nice description that displays a good aspect of what we are offering. I'm pretty sure that "Free Shipping" would entice a few more users to click than listing out a bunch of keywords in my title. Remember, the key is to combine optimization with good marketing.
Writing the Keyword Tag
Most search engines (Google being the main exception) recognize a special tag which allows you to list keywords that your page is relevant to. These are invisible to users, but will raise your rank for searches with those words in them. I recommend using about ten words, though you shouldn't use the same word more than three times (or the search engines will penalize you). Don't include helper words like "and" or "with."
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- Tags:2008 Ebooks Private Label Rights