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The obvious benefit of a paid membership program is the monetary element, however, setting up a free membership program can be just as rewarding.
With free memberships, the foundation is usually based on allowing free entry with the intention of selling a membership upgrade. Using teaser options like this, you initially attract a customer with a no obligation, no cost offer. In other words, you eliminate the risks involved and instead of forcing a visitor into making a quick decision to join your site or exit your page, you are able to capture their information, add them to your database and follow up at a later date, in the event they failed to upgrade right away.
The free membership module works very well if you have the ability to create quality content on the front end to wet their appetite, and work towards encouraging subscribers to upgrade for access to even more information or resources.
Building a subscriber database from free membership accounts may seem less profitable than charging an entry fee on the front end, however by capturing leads you will have an opportunity to communicate with them through follow up emails later on, encouraging them to upgrade their account for full access to your material or resources.
It's said that the average visitor needs to visit a website up to 3 times before deciding to purchase a product, and by offering them free entry on the front-end, you eliminate lost sales while building a laser targeted mailing list!
We’ve just covered the most common membership formats online. Consider which format will work best for you, and let’s move onto the next step, choosing the software that will essentially power your entire membership website.
If you plan to create an email based membership program, you can skip the next chapter and move onto “Creating a Polished Membership Site”.
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- License: Private Label Rights
- Category:Ebooks
- Tags:2011 Ebooks Private Label Rights