Membership Site Continuity Gold MRR Ebook

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Introduction

Virtually every Internet marketer who wants to make money online is looking for a sustainable income to replace his/her 9-5 job. The challenge is that, unless you keep creating new products and/or promoting other people’s products as an affiliate, the income dries up and runs out after each launch or promotion.

Virtually no Internet marketer wants to work 24 hours per day, 7 days per week, just to make a decent living online. So, what’s the answer to this dilemma? The answer is membership sites. The reason why membership sites provide an answer to the aforementioned dilemma is because most membership sites run on a subscription basis. This means that customers will pay a monthly or annual membership fee to access the contents and/or resources of that site in order to be able to keep using it. So long as they remain a member of that site, they will continue to pay the monthly or annual fee, and they will continue to gain access to the contents and/or resources of that site.

This is a key reason why many Internet marketers look to create membership sites as part of their product offers. Instead of having to create products over and over again, they just need to host and update the membership site with relevant, quality information on their specific industry or topic. If they continue to do that, they will likely keep recurring paying customers to stay with them, providing them with a consistent online income. This is considerably less work than trying to create a new product from scratch time and time again.

Creating, maintaining, and promoting a membership site may sound overwhelming, but this ebook will help you to learn exactly what you need to do and what tools you will need to create and maintain your own membership site so that you can have a passive, consistent online income.

A Recurring Income Membership Model

As was described in the Introduction, a recurring income membership model is appealing to many Internet marketers because you don’t have to create a new product from scratch every time you need to get more cash. While product launches can be quite profitable, it often takes a great deal of time and effort to successfully launch a product. In addition, while successful product launches can bring in a great deal of cash in a relatively short period of time, eventually, even the highest-quality products will experience dwindling sales, and with it, dwindling profits.

This is why recurring income memberships are considered the “dream” for most Internet marketers. Membership sites only need to be built once, not every month or few months as new products need to be. Once the membership site is built, you just need to maintain it and update it with quality, relevant information over time, a task that is much simpler than creating a brand new product from scratch.

To access the membership site, customers need to pay a recurring monthly or annual fee. If they choose to stop paying for access, they lose the contents and/or resources of that site, as they no longer have access to the site. To continue having access to the content and resources within the site, they need to continue paying. This is where Internet marketers can continue getting passive, continuous income without having to create product after product or doing promotion after promotion for other people’s products.

Different Types of Products To Sell

When it comes to membership sites, there are several different types of products you can sell. You can sell a content-based membership site, which is a site that has content focused on a specific topic or industry. For instance, you could have a membership site that is focused around Internet marketing. Or, you could have a membership site that is focused on one specific aspect of a topic, such as email marketing or social media marketing. You can make the membership site as subject-specific as you want, but you have to make sure you don’t limit the topic too much or you may have trouble trying to keep the membership site updated with new, fresh material for your paying members to use and benefit from. Such a site would have useful information in it from the very beginning of the site’s creation. Over time, more useful information would be added; this is the enticement for people to remain paying members of the site. If they don’t remain paying members of the site, they will not get access to new information on the site as it is released, as they will lose access to the site.

Another type of membership site you can create is one focused around software products that help paying members conduct tasks more easily. For instance, you could have a membership site focused on Internet-marketing-related software programs that enable paying members to more easily conduct keyword research, email their lists, curate content to use in articles, blog posts, and ebooks, post to their social media accounts, etc.

Just as with content-based membership sites, there would be some software products available from the very beginning of the site’s existence. Over time, more software products would be added. In addition, updated versions of the software programs would be made available to paying members, often with additional features versus older versions. Just as with content-based membership sites, if paying members stop paying for access, they lose access to the site and access to the software programs.

Another example of a membership site is one where articles and other content are presented in the form of articles and/or blog posts that paying members can use as they see fit, often referred to as private label rights (PLR) content. Paying members can continuously access the site and use the content within the terms and conditions that the membership site lays out when the customer pays for access. As with any membership site, if the paying member stops paying for access, he/she loses access to the site and the content within. Thus, he/she can no longer use the content according to the terms of the membership.

The key to any successful membership site is providing continuous value over a long period of time. You must be able to continue providing value in order for paying members to see the value in continuously paying for membership. If the membership site’s value and usefulness drop in the eyes of the paying member, he/she will choose to stop paying for access, and, thus, you will have lost that customer, both in terms of the relationship and in terms of the present and future profits he/she would have brought you.

Thus, you must know your target market’s wants and needs and be able to supply them with tools, resources, and/or content to fill those wants and needs. You must stay updated on your industry’s challenges and problems and be able to find ways to remedy or solve those challenges/problems in order for paying members to remain members of your site.

Pricing Points And One-Dollar Trials

A common issue for many Internet marketers looking to create membership sites is, “what price should I charge for access?” There is no one right answer for this; you must know the target market you are serving, how much they value the content and/or resources you are providing to them, and what competitors are charging for similar sites with comparable content and/or resources.

Additionally, you must consider whether you will only have one level of access for members or more than one. This will determine whether you will charge one or more monthly or annual prices. Of course, the lowest monthly and/or annual price will get the least amount of access to the site and the content and/or resources within, while higher-priced monthly and/or annual prices will get greater amounts of access to the site’s content and/or resources.

For example, there are membership sites that provide some Internet marketing products and/or content to members paying the lowest monthly and/or annual price. In some cases, that price could even be free. Oftentimes, this membership level is called “basic” and only allows access to a specific number of products and/or content within the site. In addition, benefits to “basic” members are very limited.

Higher-priced levels are often referred to as “silver,” “gold,” and “platinum,” with each higher level of membership giving the paying customer access to more products and/or content and providing him/her with more benefits (such as getting a higher affiliate commission when promoting membership to the site, etc.).

Pricing for each membership tier will vary, but as mentioned before, the basic membership of a website can be as low as free. In other cases, basic membership is usually no higher than $9.99/month, since paying members only get limited products, content, and/or benefits to use.

Silver memberships provide members with more products, content, and/or benefits to use; thus, these memberships will often cost between $19.95- $29.99/month. Gold memberships provide members with even more products, content, and/or benefits to use; thus, these memberships will often cost between $29.95-$49.99/month. Platinum memberships usually provide members with all of the products, content, and/or benefits a membership site has to offer; thus, these memberships will often cost between $49.95-$199.99/month. Depending on the value of the products, content, and/or benefits, platinum memberships of some membership sites can even cost more than that stated range, even up to $495.00-$999.99/month.

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