Membership Profits Primer MRR Ebook

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Throughout many of the earlier sections, we went into depth on all of the advantages that come with building a subscription website business model. We also talked about the factors necessary in determining your business idea. Now we are going to talk about the issues that are related to building and developing your own business model. Let us focus mainly on setting rates and earning revenue streams.

Your Subscription Rate and Pricing Model - Devising your own subscription rates and pricing model is one of the first aspects of the development of your overall business model. The best way for you to accomplish this is to study what your competitors are doing, and how their pricing models work. You should also consider any services or products that are offered by your competitors as well. Choosing your subscription rate means selecting between monthly subscriptions, quarterly subscriptions, annual subscriptions or even one time subscription fees. According to studies done by the OPA or Online Publisher's Association, all of these website models are making considerable gains in popularity, meaning that no payment schedule is really right or wrong.

One of the most important considerations to make is whether or not to offer different levels of membership with different subscription rates attached. Websites usually offer a more inexpensive package that offers a limited amount of access or content, and then a slightly pricier package that offers full access and a much wider range of services and products. Some membership websites offer discounts and incentives for members who buy in advance, such as paying for six months of a monthly subscription, or paying a year in advance. Employing discounts like this is an excellent way to retain membership.

One time subscription charges are a little different, because they work when the content is going to be downloaded all at once, such as if you are offering an eBook for download. If you are not offering any recurring changing content that the members will want to return for, usually a one time subscription charge is ideal, because who is going to want to pay a second, third or fourth time for something they already downloaded on day one?

Periodic subscriptions on the other hand are ideal for when your website is offering value that will remain over a period of time. If the content is changing, or if access is granted to specialists, or other members for discussion, then your membership base will more than likely return again and again in force in search of this new information, and these new avenues for communication.

Do not forget that you can offer free content and premium content on the same website. This is actually a worthwhile business model, and is highly recommended, especially for website owners who are looking to create multiple income streams rather than just one.

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• License: Master Resell Rights
• Category:Ebooks
• Tags:2009 Ebooks Master Resale Rights