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Once a member has joined your site, the level of customer support they receive can be the deciding factor in whether they continue their subscription. The secret…automate or outsource as much as you can so that someone is always available when your customer needs them.
Why automate your customer support function?
The purpose of automating your customer service function is to deliver great support to more of your customers in less time. For example, deal with all queries quickly and effectively by keeping all your customer details and records in an easily accessible database.
Automating your customer support dramatically increases your organization, which creates a much better impression when dealing with your members. Gaining the confidence of your members is a great way to ensure continual renewals.
Automating contact with your members will make them feel like you really value their membership. Using an autoresponder to e-mail them after they initially subscribe to the site, after they purchase a product from you, or even after they post on the forum, will give let them know that you are interested in their activity on your site.
Autoresponder e-mails can also be used to generate profit for your site. For example if a customer buys a product from you, e-mail them to say thank you, and to offer them an up sell.
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